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Rhetoric in Political Speeches;
5
Transcript
Political Crisis Speeches;
Do's and Don'ts
George W. Bush's 9/11 Speech
- Used strong language
- Repeated his main point more than once.
- Gave the public information on what was being done, and what was going to be done in the coming days.
- Stayed away from using opinons.
- Was very clear about what was going on, and what the point of his speech was.
Why Does It Matter?
Political Crisis Public Relations
Do's and Don'ts
- George W. Bush's 9/11 speech and the rhetoric he used, set the tone for the rhetoric used in political crisis speeches since 9/11.
- Political public relations requires much more precise language and effort than any other type of Public Relations.
- The consequences of bad political PR could be far greater than those of any other type.
Knowing what needs to be done and what shouldn't be done is very important for delivering an effective political speech in a crisis situation
What makes a good political crisis speech?
What not to do.
- Use strong language
- Reiterate your main point multiple times
- Lay out your plans; what you've done, what you plan to do in the coming days, etc.
- Reassure your public that you have things under control
- Don't lie
- Don't be vague
- Don't include opinions
- Don't promise things that you can't deliver
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