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Copy of The New Paradigm of Advantage
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THE NEW PARADIGM OF ADVANTAGE
PROTECTIVE ADVANTAGE
EXTRACTIVE ADVANTAGE
ALLOCATIVE
ADVANTAGE
CREATIVE
ADVANTAGE
21st century advantage is creative and allocative. 20th century advantage is extractive and protective. an economy built on extractive and protective advantage is a ponziconomy, where thin
value is transferred from
one actor to the next.
when a firm gains
creative and allocative
advantage, it creates thick
value: authentic, meaningful economic value.
thick value
information
imagination
THE LAWS OF
CONSTRUCTIVE CAPITALISM
1 STRATEGY IS OBSOLETE
2 COMPETITION IS A COMMODITY
3 THERE IS NOTHING MORE ASYMMETRICAL THAN AN IDEAL
4 TOMORROW IS TODAY
5 PEOPLE, NOT PRODUCT
6 CONNECTIONS, NOT TRANSACTIONS
7 CREATIVITY, NOT PRODUCTIVITY
8 OUTCOMES, NOT INCOMES
9 ADVANTAGE IS IN THE DNA
10 THE NEXT REVOLUTION IS INSTITUTIONAL
constructive
capitalism
lock-in
Vt = min(Cd), max(Bc)
what's going wrong with the global economy?
can we survive it through better strategy through better strategy, or more intense competition?
RADICAL
INTERDEPENDENCE
MEANS RADICAL UNCERTAINTY
NONLINEARITY
IRREVERSIBILITY
The Zombieconomy
scale
Umair Haque
Director
Havas Media Lab
www.havasmedialab.com
blogs.harvardbusiness.org/haque
thin value
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