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Transcript

Vision Statement

Future Objectives

To continuosly keep exploring alternative ways to enhance our sensors through commitment and excellence

  • Market
  • Increase market power
  • Profitblity:
  • Increase profitability by increasing market size and expanding outside of our niche within the next 5-7 years
  • Production:
  • Invest in plan improvements, and product innovation

Mision Statement

To establish Baldwin Co. as a dominant sensor industry by providing both low- and high- quality products at competitive prices to our customers.

Team Baldwin

CAPSIM Presentation

2015

By: Monica Palillero, Colton Schwiesow, Jordan William, Chronicle Jiang, Mengnan Hu

Simulation

Rounds 1-4

Round 5-8

  • Round 5: Increase prices and productivity and inventory, Improve stock price and increase profit
  • Round 6: Focus has shifted to profit, Marketing and making sure we do not fail again in productivity (inventory)
  • Round 7: Profit has increased along with stock price, remove our short-term debt and later deal with long-term debt
  • Round 8: Make sure we do not fail in our last round and reach our profit target.
  • Round 1: Position our products to an ideal cost and ideal position to start of strongly
  • Round 2: Continue with same strategy we had on round 1
  • Round 3: Keep prices low in order to have a competitive advantage and keep just enough inventory
  • Round 4: Keep shifting R&D to fit our customer needs, increase promotion and sales budget, figure out what affected us in round 3

Strategy Overview

  • Beginning Strategy:
  • Provide broad variety of products to increase market size
  • High automation
  • Competitive prices
  • High capacity-> Avoiding 2nd shift
  • 100% awareness and accessibility
  • Focus on profit and inventory

Final Results

Our stock price by the end of year 8 was $119.13

New Strategy:

  • focus and strategize on product prices
  • Have capacity match production
  • Increase inventory units
  • focus on increasing quality on 3 other products-> 2 were stalled
  • Increase stock price
  • Increase Profit
  • What did not work:
  • Our prices were to low costing us more to produce than to profit
  • Our inventory ran out
  • 2 products were stalled for two years
  • Poor forecasting
  • Poor investment in plant improvements

Questions ?

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