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The story of world wide web is not a long one...

About 80% of US adults look online for health information according to the Pew Internet Research

It couldn't change one thing though

Medical Education

This is why is course is needed!

Old form of web

(Web 1.0?)

The social web

(Web 2.0)

Users create content

I edit Wikipedia

I write blogs

I comment on medical papers

Communities arise

+The Long Tail effect

Collaboration becomes simple

But!

Web 2.0 = Social Media

Web 2.0 = Social Media = Internet

There is no physical difference

and

it does not matter what we call it

It's not about technology

Airline breaks his guitar, he writes a song which gets viral

Homeless man goes to Hollywood

Millions of views on each video even if she does not have a message or any content

Proof of the long-tail effect

Selleck Waterfall Sandwich

Strange blogs #1

Kim Jong-Il looking at things

Strange blogs #2

1,5 billion

users

294 billion e-mails are sent.

2 million blog posts are written.

172 million different people visit Facebook.

532 million statuses are updated.

250 million photos are uploaded to Facebook.

864 000 hours of video are uploaded to Youtube.

Rapid turnover in the Web 2.0 space

In medicine and healthcare, social media can provide an amazing number of opportunities!

If used in the right way and with strategy

A story about how social media can be used in medicine.

Doctors publish inappropriate content

Definition of a drunk medical student group on Facebook

Whatever content you publish online,

it will hunt you forever!

So whatever you publish online, ask yourself a question

Would I be worried if 1 million people saw it right now?

If the answer is no, you can post it online.

See more details in the Blogging course!

Tools to fight the dangers with

Webicina.com

Curation through crowdsourcing

It's social, innovative, but useless in medicine!

Always check the literature first!

When a UK physician sent me an e-mail in November, 2011, that he would travel to Hungary every week for 3 months just to attend the course, I decided to create a global version, The Social MEDia Course.

The aim is

NOT to make you all web-savvy

NOT to make you spend more time online

NOT to persuade you the web is crucial in medicine

But to know how you can be web-savvy if you want

But to know how you can spend your time efficiently online

But to know how you can meet the special needs of e-patients

Innovative flash format

(one try every day - 90% success is needed)

(database is constantly updated)

If you earned all the badges

Social media is the internet, just a form of communication

While there are dangers, social media can be useful in medicine

Know about these issues and spend your time efficiently online

Same rules apply for real life as for the internet. Behave and communicate as a professional offline and online.

info@webicina.com

Név!

Website administrators create content, we follow

IT knowledge is not needed

Surfing the web

Now

Web 2.0 was first used by Tim O'Reilly

Portals

Forums

Social Media in Medicine: Introduction

4th, August, 1991

Where?

First website

First browser

Sir Tim Berners Lee created the first version

European Organization for Nuclear Research

Bertalan Mesko, MD, PhD

Brought to you by

Social media includes web-based and mobile technologies used to turn communication into interactive dialogue.

By Wikipedia

Medical Futurist

medicalfuturist.com

The No. e-patients is also growing.

Some of the most famous segments of social media

E-patients are empowered, enabled, engaged, electronic and equal!

If you know these, you have come across social media

Dunbar's number

Social networking

is not new

They use the information they find online in their health management.

The internet has been changing many things in medicine

a theoretical limit to the number of people with whom one can maintain stable social relationships.

Communication

150

Patients

Time management

It takes efforts to update that many connections

Information

Doctors' routines

Practice management

Negative examples

Positive examples

Icelandic volcano caused air travel issues in 2010

Social hashtags on Twitter helped find travelmates

Interactive maps about the volcanic ash and airports on blogs

Then what is Web 2.0?

Monty Python's free web video increased DVD sales by 23,000 percent

Tennessee Woman Arrested for Facebook 'Poke'

Good idea spreads via social media, developer gets a job

CNN Acquires CNNbrk Twitter Account With Nearly 1 Million Followers

Social media channels are considered communication channels

Co-authors for a future paper found on Friendfeed.com

But it should not be used for private communication

Becoming a singer after school video gets viral

500

years to watch all the videos

1

Over

million entries

200

million active users

1,000,000,000,000,000

links indexed by Google

Everyone

YOU!

The landscape is changing

Health 2.0

Medicine 2.0

It refers more to shaping healthcare with web 2.0 tools and concepts

It refers more to the doctor-patient communication and technologies

Social media map from 2008

Map about last years

Dangers!

Communication

Privacy?

No. of E-patients

Doctor got sued for blogging inappropriately

This huge gap must be filled by proper education

Another doctor did not as he knew the limitations

Privacy is no more

No. of web-savvy profs

16 topics

Hon.ch

Evidence based medicine is the key!

The Health On the Net Foundation promotes and guides the deployment of useful and reliable online health information

Introduction

You can conpare search queries on Google Trends

Google Flu Trends estimates off

Social Media in Healthcare: Hospitals and Practices

is not as accurate at estimating rates of laboratory-confirmed influenza as CDC national surveillance programs, according to a new study from the University of Washington.

HIPAA

Positive and negative examples

Is social media useful in healthcare?

Health Insurance Portability and Accountability Act

Medical Search Engines

It defines in 18 identifiers what a doctor should not write about their patients online

Quality and Certification Program

of Medical Websites

How can hospitals use it?

The basics of social media

Search professionally

How can social media be used in medicine?

How can I build my practice in social media?

Editing Medical Wikis

Founded by the Medical Association of Barcelona in 1999.

Search tricks

What can I use a medical wiki for?

Which search engines you should choose

The Future of Social Media from the Medical Perspective

Why should you deal with social media at all?

How can I create a wiki?

Collaboration Online

What is the future of social media?

The Google Story

The Social MEDia Course

Methods for collaboration

What are wikis?

Google search tricks

1) It can save you time and efforts.

What trends and changes can we expect?

Practical examples in medicine

What does the future of medicine look like?

Google tools in medicine

Alternative solutions

Everything you have to know about Wikipedia

The history of Google

Virtual Worlds in Medicine

2) A lot of patients and medical professionals are using it.

What is Wikipedia?

What is a virtual world?

Can I use it in medicine?

The world's first and still only university course about social media for medical and public health students was launched in Debrecen, Hungary in 2008

How can such environments be used in medicie?

Requirements

New Media in Medicine

Being up-to-date with RSS

med20course.com

Becoming a medical editor

Virtual reality examples

Facebook.com/Webicina

What is new media?

3) Doctors are communicators and this is the most widespread method for communication online.

Following your name, practice or field of interest online

Take all courses and pass all the tests to get all the badges and the certification!

Education in the Social Media Era

Join us on Facebook or discuss the course on Thecourse.Webicina.com!

Youtube and video sites in medicine?

The Social MEDia Course

Course materials have been published there, but from now this set of courses will serve as the repository of information

It was presented at the 2011 Stanford Summit

Is medical education modern enough?

Methods for being up-to-date easily

Mobile apps and the world of mobile health

The World of E-Patients

How should it be transformed?

Who are e-patients?

4) Basically the only efficient way for global collaboration and information sharing.

What resources can I use in my studies?

The Medical Blogosphere

How do they use the web?

How to help transform a Googler into an e-patient?

What is a blog?

Medical Community Sites

Success stories

From Twitter to Tumblr in Medicine

What are the most famous medical community sites?

How can you become a successful medical blogger?

How can you use Twitter for crowdsourcing?

How to behave as a professional online?

You can

  • watch the Prezis
  • take the tests
  • leave comments on courses
  • send feedback
  • earn badges and share them with your friends!
  • and get the Certification

Building professional networks

How can doctors and patients communicate online?

What is microblogging?

Social Media in Clinical Practice

Handbook

Take home messages

Thank you for the attention!

Take the test

Send suggestions

See other courses

info@webicina.com

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