The Social MEDia Course: Introduction

1,000,000,000,000,000 500 Then what is Web 2.0? Webicina.com Who are e-patients? Tennessee Woman Arrested for Facebook 'Poke' Introduction The Google Story From Twitter to Tumblr in Medicine Medical Community Sites Medical Search Engines Editing Medical Wikis Requirements How can social media be used in medicine? The basics of social media Following your name, practice or field of interest online Being up-to-date with RSS Methods for being up-to-date easily What is microblogging? The Medical Blogosphere What is a blog? The World of E-Patients How can doctors and patients communicate online? Search professionally A billion users Everyone YOU! info@webicina.com Név! med20course.com No. of web-savvy profs No. of E-patients Privacy? Communication 1 21 Dangers! Definition of a drunk medical student group on Facebook Hon.ch Evidence based medicine is the key! Google Flu Trends estimates off is not as accurate at estimating rates of laboratory-confirmed influenza as CDC national surveillance programs, according to a new study from the University of Washington. Selleck Waterfall Sandwich Strange blogs #1 The history of Google 16 topics Facebook.com/Webicina Web 2.0 = Social Media Web 2.0 = Social Media = Internet Social networking is not new Homeless man goes to Hollywood Negative examples The deepest parts of the internet? Kim Jong-Il looking at things Strange blogs #2 Dunbar's number a theoretical limit to the number of people with whom one can maintain stable social relationships. What are wikis? Everything you have to know about Wikipedia It's not about technology The aim is NOT to make you all web-savvy NOT to make you spend more time online NOT to persuade you the web is crucial in medicine 150 Social Media in Medicine: Introduction Bertalan Mesko, MD, PhD Founder and Managing Director of Webicina.com Brought to you by Take home messages Social media is the internet, just a form of communication While there are dangers, social media can be useful in medicine Know about these issues and spend your time efficiently online Same rules apply for real life as for the internet. Behave and communicate as a professional offline and online. Thank you for the attention! Send suggestions Take the test See other courses info@webicina.com The internet has been changing many things in medicine Communication Patients Time management Information Doctors' routines Practice management It couldn't change one thing though Portals Surfing the web Forums 4th, August, 1991 Sir Tim Berners Lee created the first version Where? First browser The story of world wide web is not a long one... European Organization for Nuclear Research Old form of web (Web 1.0?) The social web (Web 2.0) IT knowledge is not needed Users create content I edit Wikipedia I write blogs I comment on medical papers Website administrators create content, we follow Communities arise Collaboration becomes simple Some of the most famous segments of social media But! There is no physical difference and it does not matter what we call it It takes efforts to update that many connections Positive examples Icelandic volcano caused air travel issues in 2010 Interactive maps about the volcanic ash and airports on blogs Social hashtags on Twitter helped find travelmates Monty Python's free web video increased DVD sales by 23,000 percent CNN Acquires CNNbrk Twitter Account With Nearly 1 Million Followers Co-authors for a future paper found on Friendfeed.com Good idea spreads via social media, developer gets a job Airline breaks his guitar, he writes a song which gets viral Millions of views on each video even if she does not have a message or any content Social media channels are considered communication channels But it should not be used for private communication +The Long Tail effect Proof of the long tail effect Over 1000 cats Chatroulette You can randomly chat with people via webcam years to watch all the videos Over million entries million active users links indexed by Google The landscape is changing Social media map from 2008 Map from 2010 Rapid turnover in the Web 2.0 space This huge gap must be filled by proper education Doctors publish inappropriate content Privacy is no more Doctor got sued for blogging inappropriately Another doctor did not as he knew the limitations See more details in the Blogging course! Toosl to fight the dangers with Curation through crowdsourcing The Health On the Net Foundation promotes and guides the deployment of useful and reliable online health information You can conpare search queries on Google Trends It's social, innovative, but useless in medicine! Always check the literature first! The world's first and still only university course about social media for medical and public health students was launched in Debrecen, Hungary in 2008 It was presented at the 2011 Stanford Summit Take all courses and pass all the tests to get all the badges and the certification! Course materials have been published there, but from now this set of courses will serve as the repository of information Join us on Facebook or discuss the course on Thecourse.Webicina.com! But to know how you can be web-savvy if you want But to know how you can spend your time efficiently online But to know how you can meet the special needs of e-patients Positive and negative examples Which search engines you should choose Search tricks Google search tricks Google tools in medicine How can you become a successful medical blogger? Success stories How can you use Twitter for crowdsourcing? Building professional networks What are the most famous medical community sites? How to behave as a professional online? How do they use the web? How to help transform a Googler into an e-patient? What is Wikipedia? Can I use it in medicine? Becoming a medical editor What can I use a medical wiki for? How can I create a wiki? Social Media in Healthcare: Hospitals and Practices Is social media useful in healthcare? Collaboration Online Alternative solutions Methods for collaboration Practical examples in medicine New Media in Medicine Mobile apps and the world of mobile health What is new media? Youtube and video sites in medicine? Education in the Social Media Era Is medical education modern enough? What resources can I use in my studies? Virtual Worlds in Medicine Virtual reality examples What is a virtual world? How can such environments be used in medicie? The Future of Social Media from the Medical Perspective What does the future of medicine look like? What is the future of social media? What trends and changes can we expect? How can hospitals use it? How can I build my practice in social media? How should it be transformed? The Social MEDia Course You can watch the Prezis take the tests leave comments on courses send feedback earn badges and share them with your friends! and get the Certification (one try every day - 90% success is needed) (database is constantly updated) Innovative flash format If you earned all the badges Medical Education If you know these, you have come across social media Becoming a singer after school video gets viral Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. By Wikipedia The Social MEDia Course First website Now In 2011, about 30.2% (2.1 billion) of the world’s population had access to the Internet (78.3% of North America’s and 58.3% of Europe’s populations) + About 80% of US adults look online for health information according to the Pew Internet Research Why should you deal with social media at all? 1) It can save you time and efforts. 2) A lot of patients and medical professionals are using it. 3) Doctors are communicators and this is the most widespread method for communication online. 4) Basically the only efficient way for global collaboration and information sharing. Why should a doctor know about Chatroulette? Because when a patient wants to discuss their medical problems on Chatroulette, you should direct them to HealCam, the medical format of Chatroulette, a safe place for patients. The No. e-patients is also growing. E-patients are empowered, enabled, engaged, electronic and equal! They use the information they find online in their health management. When a UK physician sent me an e-mail in November, 2011, that he would travel to Hungary every week for 3 months just to attend the course, I decided to create a global version, The Social MEDia Course. In medicine and healthcare, social media can provide an amazing number of opportunities! If used in the right way and with strategy Medicine 2.0 It refers more to the doctor-patient communication and technologies Health 2.0 It refers more to shaping healthcare with web 2.0 tools and concepts HIPAA Health Insurance Portability and Accountability Act It defines in 18 identifiers what a doctor should not write about their patients online Web 2.0 was first used by Tim O'Reilly 294 billion e-mails are sent. 2 million blog posts are written. 172 million different people visit Facebook. 532 million statuses are updated. 250 million photos are uploaded to Facebook. 864 000 hours of video are uploaded to Youtube. Whatever content you publish online, it will hunt you forever! So whatever you publish online, ask yourself a question Would I be worried if 1 million people saw it right now? If the answer is no, you can post it online. Quality and Certification Program of Medical Websites Founded by the Medical Association of Barcelona in 1999.