The Razorfish 5

Five Technologies That Will Change Your Business »
Christopher Kip

Social Brands are Enabled Through Cloud Services and Distributed Application Technologies
Shiv Singh & Ray Velez
Why the Cloud Infrastructure is Crucial to Your Experience
Tobias Klauder & John Cunningham
Feeling Agile: IN 2010, It's Time Has Finally Come for Good
John Ewen & Ray Velez
Mobile: You Say You Want a Revolution? You Got One
Paul Gelb & Michael Scafidi
Multi-Touch Transforms Retail in 2010
Steve Dawson & Luke Hamilton
Use Foursquare to power your loyalty program
Facebook Connect, Linked In, and others bring the party to your site
Build and leverage Open APIs
With Great Power Comes Great Responsibility
Decouple dependencies
Watch for upgrades
Look for interoperability
Expect savings from 25 to 60 percent
Shrink procurement times
Use only what you need
Application partitioning (anyone remember Forte?) will make it's return to technology architectures
Partitioning and hybrid tradition/cloud solutions will speed adoption
Touch embeds in the retail physical space
Personalization and simplifying decisions
Bring the long-tail to physical retail
Motion sensors, cameras and augmented reality
Webkit enables better mobile experiences
Expect Flash to show up on mobile devices
Cross platform dev tools speed application innovation
Proxy engines make 2 foot sites visible on 1 foot interface
Touch
Cloud Data
Mobile Cameras
Location & Direction
Why Agile and Iterative Works
Individuals over process
Working software over document speculation
Customer collaboration over contract negotitaion
Respond to change over following a plan
64% of functionality rarely or never gets used
Communicate, communicate,
communicate
Align user experience, creative, business, and development
Cone of Complexity

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