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You don't need a website

You need a website strategy...

Marketers need to become publishers

  • Clear objectives: Who, What & Why
  • It's about the visitor
  • Call-to-action
  • Keep it simple. Less is more.
  • Integrate multimedia
  • Compliant with web standards
  • Optimized for search engines

Blogs / Vlogs / Podcasts

  • Posterous, WordPress, YouTube, iTunes

Webinars

  • WebEx, GoToWebinar, DimDim

Email Marketing

  • MailChimp, Constant Contact, AWeber

Presentations & White Papers

  • SlideShare, Scribd, Docstoc

Own your identity across the web

  • Namechk, Knowem

Pick the right channels and focus efforts

  • FlowTown

Use social media for distribution

  • Twitter, LinkedIn, Facebook, YouTube

Article and content marketing

  • ezinearticles, HARO, TubeMogul

Every company is a media company.

Content (integration) is KING....

WEBSITE

Internet Marketing

June 2, 2010

harleyrivet.com

Connect

Appear

Ensure communication is frequent and consistent.

Provide value to earn followers, subscribers, etc.

Make it easy to connect - Simple registration forms.

Analyze

Install web analytics - Google Analytics is FREE

Try things. Fail fast. Modify

Monitor the web chatter - SocialMention

Add Value

Publish

Facebook

LinkedIn

Flikr

Twitter

YouTube

Blog

Pay-Clicks

eMail

Links

7 Website Tips

Three keys to internet marketing

  • Attract visitors
  • Convert to leads
  • Measure and modify

We Started Here!

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