You don't need a website
You need a website strategy...
Marketers need to become publishers
- Clear objectives: Who, What & Why
- It's about the visitor
- Call-to-action
- Keep it simple. Less is more.
- Integrate multimedia
- Compliant with web standards
- Optimized for search engines
Blogs / Vlogs / Podcasts
- Posterous, WordPress, YouTube, iTunes
Webinars
- WebEx, GoToWebinar, DimDim
Email Marketing
- MailChimp, Constant Contact, AWeber
Presentations & White Papers
- SlideShare, Scribd, Docstoc
Own your identity across the web
Pick the right channels and focus efforts
Use social media for distribution
- Twitter, LinkedIn, Facebook, YouTube
Article and content marketing
- ezinearticles, HARO, TubeMogul
Every company is a media company.
Content (integration) is KING....
WEBSITE
Internet Marketing
June 2, 2010
harleyrivet.com
Connect
Appear
Ensure communication is frequent and consistent.
Provide value to earn followers, subscribers, etc.
Make it easy to connect - Simple registration forms.
Analyze
Install web analytics - Google Analytics is FREE
Try things. Fail fast. Modify
Monitor the web chatter - SocialMention
Add Value
Publish
Facebook
LinkedIn
Flikr
Twitter
YouTube
Blog
Pay-Clicks
eMail
Links
7 Website Tips
Three keys to internet marketing
- Attract visitors
- Convert to leads
- Measure and modify
We Started Here!