Marketers need to become publishers
Every company is a media company.
Content (integration) is KING....
Internet Marketing

                          June 2, 2010                     
                     harleyrivet.com
You don't need a website
You need a website strategy...
Three keys to internet marketing

Attract visitors
Convert to leads
Measure and modify

Clear objectives: Who, What & Why
It's about the visitor
Call-to-action
Keep it simple. Less is more.
Integrate multimedia
Compliant with web standards
Optimized for search engines

7 Website Tips
Appear
Add Value
Connect
Ensure communication is frequent and consistent.
Provide value to earn followers, subscribers, etc.
Make it easy to connect - Simple registration forms.


We Started Here!
Blogs / Vlogs / Podcasts
Posterous, WordPress, YouTube, iTunes
Webinars 
WebEx, GoToWebinar, DimDim
Email Marketing
MailChimp, Constant Contact, AWeber
Presentations & White Papers
SlideShare, Scribd, Docstoc
Publish
Own your identity across the web
Namechk, Knowem
Pick the right channels and focus efforts
FlowTown
Use social media for distribution
Twitter, LinkedIn, Facebook, YouTube
Article and content marketing
ezinearticles, HARO, TubeMogul
Analyze
Install web analytics - Google Analytics is FREE
Try things.  Fail fast.  Modify
Monitor the web chatter - SocialMention
Twitter
Facebook
LinkedIn
Blog
Flikr
YouTube
Pay-Clicks
Links
eMail
WEBSITE