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Introduction to Social Media

This hands-on workshop will provide an introduction to the social web and current, popular tools and topics.
by Nicholas Lamphere on 27 February 2012

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Transcript of Introduction to Social Media

Introduction to Social Media SOC 100 Monday February 27, 2012, 9:30-4:30 PC 3317 Social media has been widely accepted and adopted in media, business, and government, and is now becoming more widely utilized - yet often misunderstood - in higher education, including Harvard University.

This hands-on workshop will provide an introduction to the social web and current, popular tools and topics, including Twitter, LinkedIn, Facebook, Yammer, YouTube, Google, blogging, and more. You will learn how to utilize social media tools to disseminate and consume news, promote events, foster collaboration, develop professional networks, drive traffic, and enable greater communication - with an overall goal to build relationships and reputation.

While your interests in and goals for using social media will be varied (and perhaps specific to one tool), this workshop will provide you a working knowledge of the tools and address your questions, concerns, and possible misconceptions of their use in the everyday workplace. Publish: Blogging Publish: Microblogging Publish: Images Publish: Video Break Publish: Other Tools New media tactics are useful for auditory and visual learners, and tools such as Flickr, Zooomr, Picasa and other photo publishing (and sharing) sites allow everyone to become content creators. New media tactics are useful for auditory and visual learners, and tools such as YouTube, vimeo, viddler and other video publishing (and sharing) sites allow everyone to become a content creator or producer. Break "Microblogging is a passive broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, an image or embedded video." - http://en.wikipedia.org/wiki/Microblogging

Use microblogging tools such as Twitter and Yammer to communicate events, information, expert insight, and other resources, both for internal and external purposes. Social Media: Defined "Social media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue...and that allow the creation and exchange of user-generated content.

Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals."

http://en.wikipedia.org/wiki/Social_media
http://www.youtube.com/ About the Course Tools and topics we will cover: Publish, Share, Network

How we will cover the tools (W2H):
What it is (overview)
Why use it (purpose/goal)
How to use it (register)

Schedule

Takeaway, resources, and documentation Social Media is/as a Conversation Tool:
Communication, Collaboration, Education, Entertainment

Social Media tools can be categorized into one - or a combination - of the following:
Publish, Share, Network

So, who owns social media?
PR/Communications? Marketing? IT? HR? Web Team? Everyone?

Wait, just how many social media tools are there?
http://www.knowem.com/ Blog search sites Blogs in Plain English Twitter in Plain English http://youtu.be/ddO9idmax0o Review, Q&A Yammer is a private enterprise microblogging (and social networking) tool for connecting with coworkers within your company, and has been described as an internal Twitter.

"Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: What are you working on?" What Why http://www.yammer.com/ Yammer can be used for networking with colleagues, sharing valuable information and resources, threaded conversations, minimizing email volume, internal group "Communities", or simply as an alternative to Twitter. Also, users can cross-post to Yammer using #yam. How Founded: September 2008
Pricing: Tiered (free for Basic, $5 per user per month Gold)
Userbase: 70,000 organizations Founded: July 2006
Pricing: Free (excluding third-party tools)
Userbase: More than 120 million users worldwide "Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers." - http://en.wikipedia.org/wiki/Twitter What Why How RSS in Plain English Social Media in Plain English Popular, simple-to-use "scratch" blogging tools Which blog tool should I use? Harvard University iCommons iSites: http://bit.ly/iSites Harvard University Website Development Services: http://bit.ly/scribo "A blog ('web log') is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. 'Blog' can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs." - http://en.wikipedia.org/wiki/Blogging http://youtu.be/NN2I1pWXjXI http://technorati.com/ http://alltop.com/ http://blogsearch.google.com/ http://youtu.be/MpIOClX1jPE Really Simple Syndication (RSS) http://youtu.be/0klgLsSxGsU http://en.wikipedia.org/wiki/Rss "Flickr is an image hosting and video hosting website, web services suite, and online community created by Ludicorp and later acquired by Yahoo!. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to host images that they embed in blogs and social media. As of October 2009, it claims to host more than 4 billion images" - http://en.wikipedia.org/wiki/Flickr What Why http://www.flickr.com/ Flickr can be used for organizing and hosting your photos (and short videos), sharing with friends and colleagues, and building communities with Groups - allowing user-generated content sharing (uploading), tagging, and discussion. Flickr images have high visibility to search engines, particularly in Google Images search results. How Founded: February 2004
Pricing: Tiered (free for Basic, $24.95 per year Pro)
Userbase: 26 million users; 4 billion hosted images http://www.zooomr.com/ http://picasa.google.com/ http://photobucket.com/ "YouTube is a video-sharing website on which users can upload, share, and view videos, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos." - http://en.wikipedia.org/wiki/Youtube What Why YouTube can be used for organizing, tagging, and hosting your videos, sharing with friends and colleagues, and building communities with Channels - allowing users to subscribe, engage in discussion, and rate and "like" your content. YouTube videos have high visibility to search engines, particularly in Google Videos search results.

The Average YouTube User Watched 100 Videos in May (2010): http://bit.ly/youtube100 How Founded: February 2005
Pricing: Free
Userbase: 2 billion videos a day http://vimeo.com/ http://www.viddler.com/ http://www.metacafe.com/ http://www.brightcove.com/ http://blip.tv/ INTERNAL BUSINESS PERSONAL Summary Recap, Q&A, Resources, Feedback Review, Q&A RSS Reader
Blog (Create, Read, Search)
Twitter
Yammer
YouTube
Flickr
GoogleDocs
Wiki
http://www.knowem.com/ Share: Bookmarking "Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them. Descriptions may be added to these bookmarks in the form of metadata, so that other users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favor of or against its quality, or tags that collectively or collaboratively become a folksonomy.

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine." - http://en.wikipedia.org/wiki/Social_bookmarking http://clipmarks.com/ http://www.google.com/bookmarks/ Delicious is a social bookmarking web-based service (site, browser plug-in, application) for organizing, storing, sharing, and discovering web sites (bookmarks) for yourself and other users.



Delicious can be used for organizing (tagging) and storing your bookmarks (making them available from any device and/or browser), sharing with friends and colleagues, and building a network with users of similar interests, including subscriptions.



http://delicious.com/ What Why How Founded: September 2003
Pricing: Free
Userbase: 5.3 million+ users Diigo Educator Accounts: http://www.diigo.com/education StumbleUpon is "an Internet community that allows its users to discover and rate random Web pages, photos, and videos. It is a personalized recommendation engine which uses peer and social-networking principles."
- http://en.wikipedia.org/wiki/Stumbleupon


StumbleUpon can be used for discovering, organizing (tagging) and storing your bookmarks, sharing with friends and colleagues, and building a network with users of similar interests. Ultimately, StumbleUpon acts as a personal webiste/content aggregator which fine-tunes your content using the "Recommendation Engine": What Why How Founded: November 2001
Pricing: Free
Userbase: 9 million+ users Share: News Social news refers to sites that allow users to submit news articles (URLs) and to vote on them, deciding which ones become more popular and visible. The terms "collective intelligence" and "wisdom of crowds" are often used to describe social news sites and their use within (online) communities.
http://www.amazon.com/Wisdom-Crowds-Collective-Economies-Societies/dp/0385503865 Diigo is a social bookmarking web-based service (site, browser toolbar) for organizing, storing, sharing, and discovering web sites (bookmarks) for yourself and other users.


Diigo can be used for organizing (tagging) and storing your bookmarks (making them available from any device and/or browser), sharing with friends and colleagues, and building a network with users of similar interests. Diigo is very popular in educational and research settings (for collaboration), as it allows users to highlight parts of bookmarked sites and to also annotate (attach 'stickies' notes) to highlighted areas or the entire page. Highlighting and annotations can be private (self) or shared with your network - who can then add highlights and annotatations.


http://www.diigo.com/about What Why How Founded: July 24, 2006
Pricing: Free
Userbase: N/A Break Network: Community "A social network service focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks." - http://en.wikipedia.org/wiki/Social_networking

Using community tools such as LinkedIn and Facebook to network with (largely external) communities and audiences, share knowledge and opinions, and to market and promote yourself and your brand. What Why LinkedIn is a business-oriented professional (social) networking site. "Relationships Matter"
LinkedIn is an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.


LinkedIn can be used for networking with colleagues, sharing valuable information and resources, job searching, career advancement, recruiting, and branding and promoting your Company or business through networking, resource sharing, and discussion. Also, LinkedIn users can cross-post to Twitter and vice versa.


LinkedIn: http://www.linkedin.com/ How Founded: May 2003
Pricing: Tiered (free for basic Personal, Group and Company accounts)
Userbase: 70 million registered users The Facebook Guide Book: http://mashable.com/guidebook/facebook/ http://youtu.be/6a_KF7TYKVc Social Networking in Plain English LinkedIn Groups can help you stay informed and keep in touch with people that share your interests: hold monthly meetups, provide news feeds (RSS), member communication and group promotions. Create a group today: http://www.linkedin.com/groupsDirectory http://www.cio.com/article/552814/LinkedIn_Tips_Getting_More_from_the_Social_Networking_Service Network: Other Tools 5 Differences between Social Media and Social Networking:
http://om.ly/jAdR What Facebook is a social networking website that allows users (over 13) to add people as friends and send them messages, update their personal profiles, and join networks (Groups or Pages) categorized by workplace, educational or personal interests.


Facebook can be used for networking with colleagues and friends, sharing valuable information and resources, and promoting community through the use of Facebook Groups and/or Pages. Facebook "Fan" Pages can also integrate Twitter, YouTube and Flickr channels, in addition to custom 'Boxes' and RSS feeds.


http://www.facebook.com/ How Founded: February 4, 2004
Pricing: Free
Userbase: 500 million registered users Why http://youtu.be/M5gtN16gOr Digg is the largest social news site, with popular topics including technology, news, and politics.


Digg can be used for discovering and sharing content (web sites, images, videos) with friends and colleagues. In May 2009 Digg integrated Facebook Connect with Digg, allowing users of Digg and Facebook to connect their accounts (Digg articles can be shared on Facebook page, and Facebook users can log into Digg with their Facebook account). Digg is a great channel for brand exposure and driving traffic to your site (by posting links to your content, and having other friends/users 'digg' it).


http://digg.com/ What Why How Founded: December 5, 2004
Pricing: Free
Userbase: 34 million unique visitors per month Other Sharing and Social News Sites http://www.mixx.com/ http://www.reddit.com/ http://twitter.com/ (Trending Topics, Hashtags) http://shoutwire.com/ http://www.newsvine.com/ http://news.google.com/ http://buzz.yahoo.com/ Learn to Share http://www.addthis.com/ http://sharethis.com/ http://www.addtoany.com/ http://youtu.be/HeBmvDpVbW "Create Your Own Custom Social Network"
http://www.ning.com/ Location-Based Services Community Other What is social media NOW?
http://www.slideshare.net/mzkagan/what-is-social-media-now-4747765
What is Your SMQ (Social Media Quotient)?
http://bit.ly/YourSMQ 3 Rules of Social Media:
Rule 1. Social media is all about enabling conversations among your audience or market.
Rule 2: You cannot control conversations with social media, but you can influence them.
Rule 3: Influence is the bedrock on which all economically viable relationships are built. Social Media in Business: Fortune 100 Statistics:
http://www.istrategy2010.com/blog/social-media-in-business-fortune-100-statistics/ About Me Nicholas Lamphere

Multimedia/web developer and designer

Social media instructor and consultant

Harvard Human Resources' Center for Workplace Development
(Educational Systems and Technology)

Additionally, I co-chair both the ABCD Interactive Design and
Development User Group & the ABCD Social Media User Group

nicholas_lamphere@harvard.edu One of my favorite aggregator sites:
http://www.popurls.com/ http://wordpress.com/ http://movabletype.com/ http://www.blogger.com/ https://posterous.com/ http://www.tumblr.com/ The Twitter Guide Book: http://mashable.com/guidebook/twitter/ Twitter can be used for networking with colleagues and external parties with shared interests, sharing valuable information and resources, threaded conversations, minimizing email volume, promoting events, feedback (back channel), just-in-time interaction (classroom and training), news dissemination, emergency response, public relations, sales generation, fundraising, career advancement, recruiting, and to generate website traffic. Tweets can also rank high in search results, with search engines (i.e. Google) now indexing them in near real-time. Create an account: http://twitter.com/ Twitter Basics: http://bit.ly/Twitter_Basics The Twitter Book: http://bit.ly/TheTwitterBook Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.
Twitter gets more than 300,000 new users every day.
There are currently 110 million users of Twitter’s services.
Twitter receives 180 million unique visits each month.
There are more than 600 million searches on Twitter every day.
Twitter started as a simple SMS-text service.
Over 60% of Twitter use is outside the U.S.
There are more than 50,000 third-party apps for Twitter.
Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.
More than a third of users access Twitter via their mobile phone.

Statistics from Twitter and the Chirp Conference: http://chirp.twitter.com/ Why I Love Twitter, In 8 Words Very conversational. Not broadcasting. Not marketing. Knowledge sharing. Statistics Additional data: http://www.quantcast.com/twitter.com PUBLISHING WIKI AUDIO/VIDEO http://www.stumbleupon.com/technology/ http://www.stumbleupon.com/ Microsoft Launches Outlook Facebook Integration: http://mashable.com/2010/07/13/outlook-facebook/ Facebook Statistics: http://www.facebook.com/press/info.php?statistics Group vs Page: http://mashable.com/2009/05/27/facebook-page-vs-group/ Building Your Brand Presence in Facebook (PDF): http://bit.ly/aD0AeP Add Twitter, YouTube, Flickr Tabs to Facebook: http://www.involver.com/gallery.html Examples:
http://www.facebook.com/Harvard http://www.hks.harvard.edu/news-events/social-media LinkedIn Groups Personal 8 Tips for Managing a LinkedIn Group: http://mashable.com/2009/12/04/linkedin-groups/ 5 Tips for Creating, Promoting and Managing a LinkedIn Group: http://bit.ly/5tipsLIgroup LinkedIn Polls allow you to easily find answers to your business and market research questions: http://bit.ly/liPolls 7 Ways to Get More Out of LinkedIn: http://mashable.com/2009/11/09/linkedin-tips/ LinkedIn FAQ: http://bit.ly/LinkedInFAQ 10 Ways to Use LinkedIn by Guy Kawasaki: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html Answers: http://www.linkedin.com/answers LinkedIn Learning Center: http://learn.linkedin.com/ Recommended Book: "I'm On LinkedIn, Now What?" http://bit.ly/LinkedInNowWhat Recommended Book: "How to REALLY Use LinkedIn" http://bit.ly/ReallyUseLinkedIn

Cross-post from Twitter to LinkedIn using hashtag #li
Alternately, you can use a dashboard application like HootSuite to manually choose which social network sites to post your messages to (i.e. both Twitter and LinkedIn at the same same) without hashtags.
You can also cross-post from LinkedIn to Twitter. http://foursquare.com/harvard The Harvard University Social Media User Group meets monthly to discuss & demonstrate the variety, security, cost, implementation & uses of social media tools and the social web.

Twitter:http://twitter.com/ABCDSocialMedia Harvard Social Personal Email: abcd-social@abcd.harvard.edu Email: nicholas_lamphere@harvard.edu
Twitter: http://twitter.com/nicklamphere Website: http://bit.ly/HarvardSocial Delicious bookmarks: http://www.delicious.com/HarvardSocial Yammer: http://www.yammer.com/harvardsocial LinkedIn: http://www.linkedin.com/in/nicholaslamphere Course Description Amazon Wish List: http://amzn.to/HarvardSocialWishlist The Discipline to Write Daily: http://www.chrisbrogan.com/the-discipline-to-write-daily/ About You! The Social Landscape: http://bit.ly/CMOsocial "Fast beautiful photo sharing for your iPhone."

http://instagr.am/

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