competitive strategy is about taking offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment.

Today
a lot of companies 
have 1 major issue
Their communication 
lacks IMPACT
The big
WHY
What is 
your product/service?
Who is
your market?
Who is
behind the company?
Who is
your competition?
What is
your
competitive advantage?
TIP:
Be inspirational

By Raf Stevens
www.corporatestoryteller.be
Storytelling for organizations:
Sharing Knowledge
Sharing Values
Developing Trust & Commitment
Generating Emotional Connection


Explicit knowledge:
is the ‘know-what’ of an organization.

Is the ‘visible’ knowledge.



Tacit knowledge:
Is the ‘knowhow’ of an organization.

Is the ‘invisible’ knowledge




Sharing knowlegde
Sharing values
Trust & commitment
Emotional connection
My
storytelling services
First this: