Corporate Storytelling: frame by frame

competitive strategy is about taking offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment. Today a lot of companies have 1 major issue Their communication lacks IMPACT The big WHY What is your product/service? Who is your market? Who is behind the company? Who is your competition? What is your competitive advantage? TIP: Be inspirational By Raf Stevens www.corporatestoryteller.be Storytelling for organizations: Sharing Knowledge Sharing Values Developing Trust & Commitment Generating Emotional Connection Explicit knowledge: is the ‘know-what’ of an organization. Is the ‘visible’ knowledge. Tacit knowledge: Is the ‘knowhow’ of an organization. Is the ‘invisible’ knowledge Sharing knowlegde Sharing values Trust & commitment Emotional connection My storytelling services First this: