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competitive strategy is about taking offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment.
Sharing Knowledge
Sharing Values
Developing Trust & Commitment
Generating Emotional Connection
By Raf Stevens
www.corporatestoryteller.be
What is
your product/service?
Who is
your market?
Who is
behind the company?
What is
your
competitive advantage?
Who is
your competition?
Tacit knowledge:
Is the ‘knowhow’ of an organization.
Is the ‘invisible’ knowledge
Explicit knowledge:
is the ‘know-what’ of an organization.
Is the ‘visible’ knowledge.
First this: