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competitive strategy is about taking offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment.

Today

a lot of companies

have 1 major issue

Their communication

lacks IMPACT

Sharing Knowledge

Sharing Values

Developing Trust & Commitment

Generating Emotional Connection

Trust & commitment

My

storytelling services

By Raf Stevens

www.corporatestoryteller.be

What is

your product/service?

Who is

your market?

TIP:

Be inspirational

Who is

behind the company?

What is

your

competitive advantage?

Who is

your competition?

The big

WHY

Tacit knowledge:

Is the ‘knowhow’ of an organization.

Is the ‘invisible’ knowledge

Storytelling for organizations:

Explicit knowledge:

is the ‘know-what’ of an organization.

Is the ‘visible’ knowledge.

Sharing knowlegde

First this:

Sharing values

Emotional connection

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