Launching a blog

Launching a blog Direct mail Conferences Press Trade shows Journal articles Blogs Print Web Newsletters Radio Limited time Limited resources What is under-performing? So let's get some "likes," right? Replace it with a blog Awareness Feedback Branding Lead generation Content distribution Blogging with a purpose The purpose provides direction Tone Frequency Policy Metrics Tools Tone B2B B2C Think like you’re running an educational publishing company Educate, inform, and entertain your target audience Keys to a successful blog Time Consistency Infrastructure Managerial champions Technical folks Creative content person Content Generating content Research important questions. List good / bad examples. Passionately tell a story. Highlight recent trends. Survey best practices. Compile proven tips. Point out a problem. Ken Krogue, Forbes ("The Death of SEO") The birthplace of the NIOSH Science Blog "Hey, geeks, I want a blog. Capice?" Share research Promote science Receive feedback Policy Tool Content Policy Level of moderation Confidentiality Comments and responses Comments must be Respectful Legal Free of vulgarity, attacks, offensive terms, or unsupported accusations We will Review all comments before posting Not post comments that infringe on copyrights, are spam, are clearly off topic, promote services or products, or could be construed as lobbying Not share personal identifying or private medical information Our highlight reel Tools "Let's make the new guy do it so we can get back to World of Warcraft." We went low-tech 4 years later... 100 blog entries and 2,000 comments converted to WordPress How we've used our blog Tie-in to popular culture or event Assist with a current health crisis Respond to new external research Notify about a new hazard Promote a workshop or conference Support a commemorative day Seek research partners Link to other HHS reports Highlight an area of NIOSH research Seek input on research Highlight research in progress Metrics Clickthroughs Views Leads Feedback Comments More on blogging? Find me after. I'm this one. Less control Dynamic Easier More consistent Faster Garrett Burnett "You don't need to see his credentials..." Recognize who. List what. Warn when. Show where. Debate why. Demonstrate how. State the so what?