Prezi

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in the manual

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Launching a blog

Blogging for public health organizations
by garrett burnett on 25 September 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Launching a blog

Launching a blog Direct mail Conferences Press Trade shows Journal articles Blogs Print Web Newsletters Radio Limited time Limited resources What is under-performing? So let's get some "likes," right? Replace it with a blog Awareness
Feedback
Branding
Lead generation
Content distribution Blogging with a purpose The purpose provides direction Tone
Frequency
Policy
Metrics
Tools Tone B2B
B2C Think like you’re running an educational publishing company Educate, inform, and entertain your target audience Keys to a successful blog Time
Consistency
Infrastructure
Managerial champions
Technical folks
Creative content person
Content Generating content Research important questions.
List good / bad examples.
Passionately tell a story.
Highlight recent trends.
Survey best practices.
Compile proven tips.
Point out a problem. Ken Krogue, Forbes ("The Death of SEO") The birthplace of the NIOSH Science Blog "Hey, geeks, I want a blog. Capice?" Share research
Promote science
Receive feedback Policy
Tool
Content Policy Level of moderation
Confidentiality
Comments and responses Comments must be
Respectful
Legal
Free of vulgarity, attacks, offensive terms, or unsupported accusations
We will
Review all comments before posting
Not post comments that infringe on copyrights, are spam, are clearly off topic, promote services or products, or could be construed as lobbying
Not share personal identifying or private medical information Our highlight reel Tools "Let's make the new guy do it so we can get back to World of Warcraft." We went low-tech 4 years later... 100 blog entries and 2,000 comments converted to WordPress How we've used our blog Tie-in to popular culture or event Assist with a current health crisis Respond to new external research Notify about a new hazard Promote a workshop or conference Support a commemorative day Seek research partners Link to other HHS reports Highlight an area of NIOSH research Seek input on research Highlight research in progress Metrics Clickthroughs
Views
Leads
Feedback
Comments More on blogging? Find me after.
I'm this one. Less control
Dynamic
Easier
More consistent
Faster Garrett Burnett "You don't need to see his credentials..." Recognize who.
List what.
Warn when.
Show where.
Debate why.
Demonstrate how.
State the so what?
See the full transcript