customer service
IT/web
legal
privacy/ethics
HR
marketing
media relations
3Ps (policies, procedures, practices)
business
internal
external/personal
users/community
comment policy
interaction procedures
usage guidelines
Who do you want to attract?
What do THEY want from YOU?
Who else might come by to see, and will that be a problem?
Who is in charge of care, feeding and minding, and are they equipped to do so? 
What if it all goes sideways? 
Bureaucracies
and Social
media:
Can they
get along?
@nikkivandusen