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Typography

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by Travis Hitchcock on 2 February 2014

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Transcript of Typography

Typography
A presentation by:
counter
ascender
serif
descender
x-height
baseline
point size
cap height
What is
typography
?
"
Typography
is what
language
looks like"
-Ellen Lupton
It's more than
just
letters on a page.
It's more than
just

a font.
Typography is the
art
,
craft
,

and
technique
of type design.

It all started in
1440
with
Gutenberg
's invention of the
letterpress
and

m
o
v
a
b
l
e
t
y
p
e
Typography is an
evolution
.
... and it
continues
to evolve.

the
x-height
is the length of the lower case letters without ascenders or descenders.
This is just an example of a body of text so you can see the effect different x-heights can have on the readability of it. Now I am just writing some more so it fills up more room on the pages. Okay I think this should be enough now.
This is just an example of a body of text so you can see the effect different x-heights can have on the readability of it. Now I am just writing some more so it fills up more room on the pages. Okay I think this should be enough now.
the smaller the x-height the more
airy

and
open
the type feels.
a
counter
is the enclosed, or partially enclosed, area of a letterform.
the counter of an
"e"
is known as an
eye
.
*
a
descender
is the part of the letterform that extends below the baseline.
an
ascender
is the part of the letterform that extends above the x-height.
a
serif
is the small strokes at the end of the main strokes of a letterforms
serifs are one of the main distinctions between
classifications of type
.
r
r
r
slab serif
old style
sans serif
the serifs are the same size as the strokes of the letter from, and are not bracketed.
*
the serifs are thin at the end, and are bracketed.
*
no serifs.
*
the
baseline
is the line where the body of letters rest.
the
cap height
is the height of the capital letters.
the
point size
is the area from the lowest descender of any letter to the highest point of any letter in a single typeface.
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