You Need a...
Straight to the question
Purpose
Why was it written?
HOW
has the writer used
words and phrases to get
you to do this?
A Handy MNEMONIC
Q FOR PRAISE
E.g A doctor...about health
A sports personality recommending trainers
A commuter complaining about transport problems
Facts
Opinions
Ask Yourself: Why would THIS person's opinion
help achieve the purpose?
This is a bit like underlining a word
or putting it in bold
Just saying, 'Repetition draws attention to the word' or 'Repetition makes it stand out' won't be rewarded highly.
Frequently 'You' is used
Talks directly to the reader
Poverty can be ended.
You can help end poverty
What might they
want you to do?
Which one is more likey to encourage
you to do what they want? Why?
Often 'I' is used
The author has personal experience/knowledge
Uniform is uncomfortable
I have worn unifrom and
know how uncomfortable it is.
Creates a question
Creates curiosity so...
audience continues to read the text.
Ask yourself: How/Why does this rhetorical question
engage the reader's interest?
E.g How would you like to become one of tonight's lucky lottery winners?
Like repetiton
Emphasizes the word/idea
But...
WHY emphasize these words?
E.g A request for donations to fight eye disease
Helps the reader to understand the situation...so maybe send money
A fact using numbers
24% of Americans beleive in alien abduction
Words and phrases that affect the reader
Compare...
The animals experience discomfort.
The animals are tortured.
Ask yourself; how do these emotive words affect the reader? WHY does the author want this effect? CONNECT your answer to the PURPOSE
Guilt: Unless you act now their suffering will continue.
Provocative Language: like emotive but always negative E.g Everybody knows women are usually poor drivers.
By the way, this is an opinion disguised as a fact. Something to watch out for.
Rule of Three: Uniform is unfashionable, expensive and unfair.
Knee mon ic
True: back up the text
from somebody the reader
can trust
celebrity sportsman/womsn...endorsing a product
Think about WHOSE opinion
Now
not a minute wasted
Etc.
buy
What does the writer want
you to...
Do
Think
Feel