Paper One: Writing About the Language
Straight to the question

not a minute wasted
Purpose
What does the writer want
you to...
Do
Think

Feel
Now
HOW 
A Handy MNEMONIC
Knee mon ic
Q FOR PRAISE
from somebody the reader
can trust
E.g  A doctor...about health
A sports personality recommending trainers
A commuter complaining about transport problems
celebrity sportsman/womsn...endorsing a product
Facts
True: back up the text
Opinions
Think about WHOSE opinion
Ask Yourself: Why would THIS person's opinion
 help achieve the purpose?
Repetition
Emphasizes the word/idea
But...
WHY emphasize these words?
You have to ask yourself: Why is this word or idea important for the purpose  of the text?
Personal Pronouns
Frequently 'You' is used

Poverty can be ended.
The author has personal experience/knowledge
Uniform is uncomfortable
I have worn unifrom and
know how uncomfortable it is.
Rhetorical Question
Talks directly to the reader
Creates a question
Creates curiosity so...
audience continues to read the text.
Alliteration
Like repetiton
Imagery
It feels like pieces of sand underneath your eyelid rubbing against your eyeball
Statistics
A fact using numbers
24% of Americans beleive in alien abduction
Emotive language
Words and phrases that affect the reader
Compare...
The animals experience discomfort.
The animals are tortured.
You Need a...
buy
has the writer used
words and phrases to get
you to do this?
Etc.
Compare
You can help end poverty
Often 'I' is used
E.g A request for donations to fight eye disease
Helps the reader to understand the situation...so maybe send money
So you go...
With no time wasting
First determine the text's
What does it want you to...
do?
think?
feel?
believe?
buy?
etc.etc.
Now...
From people we trust or who know what they are talking about
These are TRUE...
...so may influence us
Compare
Connect to the PURPOSE
Ask yourself: How Does This Fact Support the Purpose?
There are other mnemonics
For example: Grippers 3ps.


Guilt

Rhetorical 


Imagery

Personal
      Pronouns

Provocative Language

Emotive language



Repetiton

Stress

3: rule of three


Statistics
Guilt: Unless you act now their suffering will continue.
Rule of Three: Uniform is unfashionable, expensive and unfair.
And there's FOREST:
Facts
Opinions
Rhetorical Questions
Experts
Rule of three
Strategy
Why was it written?
Quotes
There are 9 million cyclists in Beijing...that's a fact
E.g If the text is advertising cheap mobiles
then repeating 'Bargain' would emphasise that buying this mobile is a good deal
This is a bit like underlining a word 
or putting it in bold
Just saying, 'Repetition draws attention to the word' or 'Repetition makes it stand out' won't be rewarded highly.
Which one is more likey to encourage 
you to do what they want? Why?
What might they 
want you to do?
Ask yourself: How/Why does this rhetorical question 
engage the reader's interest? 
E.g How would you like to become one of tonight's lucky lottery winners?
Ask yourself; how do these emotive words affect the reader? WHY does the author want this effect? CONNECT your answer to the PURPOSE
Provocative Language: like emotive but always negative E.g Everybody knows women are usually poor drivers.
By the way, this is an opinion disguised as a fact.  Something to watch out for.