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Design Thinking: Lean Startup Way

Apply Design Thinking to Lean Startup
by James Jonas on 26 July 2013

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Transcript of Design Thinking: Lean Startup Way

Design Thinking: The Lean Startup Way
design by Dóri Sirály for Prezi
Empathy
Learning about the audience
for whom you are designing
Define
Redefining and focusing your question based on your insights from the empathy stage
Ideate
Brainstorming and coming up with creative solutions
Prototype
Building a representation of one or more of your ideas to show to others
Test
Testing your ideas for feedback
Design Thinking
The Lean Startup Way
by James Jonas
Integrate Views
What is
desirable
?
Innovation
What is
viable
?
What is
possible
?
Lean Startup Process
Ideation
Test..Prototype..Pivot
Inspiration
“The process of generating, developing, and testing ideas.”
“The problem or opportunity that motivates the search for solutions.”
“The path that leads from the project stage into people’s lives.”
See the full transcript