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TLM2014 Concept Deck 20130804

Bienvenue au Marathon de Louisiane, Rendezvous3 dans la ville Baton Rouge, Janvier 17-19
by Daniel Bourgeois on 22 November 2013

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Transcript of TLM2014 Concept Deck 20130804

11
47
BIENVENUE
AU MARATHON
DE LOUISIANE
YEAR
2012
2013
2014
PARTICIPANTS
2,444
4,499
8,000-10,000
VOLUNTEERS

660
880
1,000 -1,200
SPECTATORS
2,000
4,000
6,000-8,000
3 DAYS OF ATTENDEES
7,500-10,000
15,000-20,000
24,000-30,000
+
+
"4.5 STARS"
2012, 2013 & Counting
~ MarathonGuide.com
"LOVED this marathon, most beautiful
course I've ever run. Definitely returning
from NYC next year... Can't wait!!!"

~ Stephen Boyd – New York, NY
READY. SET. GEAUX.
Marathon Sells Out at 2,000
The Half Sells Out at 5,000
The Advocate 5K Hits 1,000
The Kids Marathon Peaks at 2,400


1// Louisiana
2// Texas
3// Mississippi
4// Arkansas
5// Georgia
6// Tennessee
7// Alabama
8// Florida
9// Illinois
10// California
11// New York
12// North Carolina
13// Virginia
14// Ohio
15// Missouri







1// United States
2// Canada
3// France
4// Guatemala
5// Mexico
6// Dominican
Republic
7// Australia
8// Norway
9// Spain
10// Italy
11// Turkey




COUNTRIES
STATES
75.8% - EARNED COLLEGE DIPLOMA
73.3% - HOUSEHOLD INCOME 75K+
80.5% FEMALES WANT TO RUN 13.1
Laissez les Bon Temps Rouler
Join the good times in Baton Rouge as runners from around the world meet again on our fast, flat and festive courses:
2014.
THE EXPO
2 DAYS // FRI & SAT
60 EXHIBITORS
4 GUEST SPEAKERS
10,000 ATTENDEES
RENDEZVOUS ON THE BAYOU
"Dear Louisiana Marathon,

You guys have the best Marathon period! I went into the Marathon Maniacs room and listed over 32 reasons why the Louisiana Marathon is the best.

I dare over 8 thousand Marathon Maniacs to name a marathon better than yours. I'm sooooo pumped for 2014's event! If I were you guys - I wouldn't change a thing. FLAWLESS!!!

Awesome race! We don't often repeat destination races, but we liked it enough this past year that we'll be back again."
COLLECT CONNECTIONS, ENGAGE IN
CONVERSATIONS, & RECOGNIZE
CONVERSIONS
FRIDAY
//
JANUARY 17
3RD ANNUAL LOUISIANA MARATHON // JANUARY 17-19, 2014 // BATON ROUGE
A RUNNING FESTIVAL WITH LAGNIAPPE
THE RACES
2 DAYS // SAT & SUN
4 DISTANCES
1,000 VOLUNTEERS
6-8,000 SPECTATORS
8-10,000 PARTICIPANTS
THE FESTIVALS
2 DAYS // SAT & SUN
6 BANDS
20 RESTAURANTS
2 SHOWCASE TENTS
8-10,000 FEST-GOERS
3RD ANNUAL LOUISIANA MARATHON // JANUARY 17-19, 2014 // BATON ROUGE
A RUNNING FESTIVAL WITH LAGNIAPPE
BENEFITS OF PARTNERING
ADVERTISING placement opportunities in The Advocate Baton Rouge &
New Orleans Editions, Runners World, Running Times,
Marathon & Beyond, Women's Running, Guaranty Broadcasting Radio Stations: MarathonGuide.com, Active.com, Athlinks.com, Digital
Outdoor Boards, TheAdvocate.com, Direct Mail, Handouts, Facebook Ads,
BRAND BUILDING ACROSS ADVERTISING CHANNELS, ONLINE VEHICLES & ON-SITE EVENTS
ACCESS TO TENS OF THOUSANDS OF RUNNERS, VOLUNTEERS, & SPECTATORS ACROSS THE
3-DAY FESTIVAL
INDUSTRY PROFILE
PAST & PRESENT PARTNERS
The Advocate, Albemarle, DOW,
Home Bank, NOLA Lending, TASC Performance, 225 Inflatables,
Baton Rouge General, The Belle,
Baton Rouge Area Sports Foundation, Nissan, Dasani,
City of Baton Rouge, CC’s Community Coffee, EMCO Technologies, Healthy BR, H&E Equipment, Kleinpeter Farms Dairy, Louisiana Travel, LSU Health, Our Lady of the Lake, Play Dirty Adventure Races, Varsity Sports, VisitBatonRouge, Whole Foods Market, Workbox, Beausoliel, Boudreaux & Thibodeaux’s, CouYons, Doe’s Eat Place, Edible Event, Fresh Junkie, Juban’s, Sammy’s, Sullivan’s, The Chimes, The Station, Walk On’s, Getmeregistered.com, Guaranty Broadcasting, and more...
"Thanks for an amazing race with a
beautiful course, great organization
and so much fun."
~ Anders Forselius – Ljusdal, Sweden
Title and Presenting
//
Marathon & The Half
Title and Presenting
//
The Expo
Title and Presenting
//
Finish Festival
Presenting Partners
//
3 of 5 Available
Corporate Wellness Partner
Kids Marathon Corporate School Partner
//
2 of 3 Available
Pace Team Sponsor
//
Title only
Timing and Clock Sponsor
//
2 Available
Official Wireless Partner
//
1 Available
Pasta Dinner and Speaker Series Sponsor
//
1 Available
Custom Packages Available
AVAILABLE OPPORTUNITIES
CURRENT SPONSORSHIP PARTNERS
MARATHON
FEMALE: 39%
MALE: 61%
AVG AGE:41
PARTNERSHIP OPPORTUNITIES
A RUNNING FESTIVAL WITH LAGNIAPPE
3RD ANNUAL LOUISIANA MARATHON // JANUARY 17-19, 2014 // BATON ROUGE
~ Angela Anderson – Edmonton, Canada
"This was my 17th marathon and I don't have enough space here to tell you everything I LOVED about it, so instead I will put my race review on Marathon Guide so everyone can see how awesome you guys are. THANK YOU for working so hard to put on an exceptional race experience for all of us!!"
THANK YOU &
LET'S GEAUX RUN!
craig@thelouisianamarathon.com
Craig Sweeney
(504)237-7774
danny@thelouisianamarathon.com
Danny Bourgeois
(504)669-1530
Source - RUNNING USA
2013 RUNNER PROFILE AT
THE HALF
FEMALE: 63%
MALE: 37%
AVG AGE: 37
THE LOUISIANA MARATHON
GEO
LOCAL: 55%
TRAVEL: 45%

RENDEZVOUS

Marathon
//
Half
//
5K
//
Kids
THE MARATHON
THE HALF
FINISH FESTIVAL
THE EXPO & SPEAKER SERIES
THE ADVOCATE 5K
THE ADVOCATE KIDS MARATHON
FAMILY FEST
THE EXPO
KICK OFF CONCERT
SUNDAY
//
JANUARY 19
SATURDAY
//
JANUARY 18
3

3RD ANNUAL LOUISIANA MARATHON // JANUARY 17-19, 2014 // BATON ROUGE
A RUNNING FESTIVAL WITH LAGNIAPPE
"Amazing race for an inaugural! Best race ever! The course was absolutely, amazingly beautiful – and me, without
my camera..."
~ Christina C Horton – Pensacola, FL
The Event Weekend+Marathon+The Half
3 of 5 Presenting Packages Available
The Expo
1 Title and 3 of 3 Presenting Packages Available
Finish Festival
1 Beer Sponsor to Title
3 of 3 Presenting Packages Available
Timing Clocks & Results
1 Title and 3 of 3 Presenting Packages Available
Pasta Dinner & Speaker Series
1 Title and 3 of 3 Presenting Packages Available
Family Fest
The Advocate is the Title Sponsor
3 of 3 Presenting Packages Available
All Packages are Customized to Meet Specific Needs
ADDITIONAL OPPORTUNITIES
Official Vehicle and Official Pace Car Partner
Kids Marathon Corporate School Partners
5K Presenting Partners
Corporate Wellness Partners
Kick Off Concert Partners
Aid Station Partners
Medical Team Partners
Official Wireless Partner
Pace Team Partner
Outdoor Media Partner
Ambassador Team Partners
~ Ron Steve, Louisville, KY
HEADLINING FINISH FEST
BIG SAM'S FUNKY NATION
14 JANVIER 17-19
DANS LA VILLE BATON ROUGE
"BEST MARATHON EVER!"
~ Will Flint – Fort Bragg, North Carolina
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