B2B Social V ZMOT
Social is a brand stimulator (mostly)
This is a big operation
But like a lot of B2B companies...
The Internet is just a way 
of hosting a 'brochure'
There is a new idea that 
will help any business:

http://www.zeromomentoftruth.com/google-zmot.pdf
An example...
Done well

But not B2B
B2B Audiences are asking three things:
• Will [B2B Co.] save us money?
• Will [B2B Co.] save us time?
• Will [B2B Co.] improve our business?

If you’re a local pizza shop or electronics store, it’s even more critical that you be available at ZMOT. 

It’s where people are going to find you today. You might be surprised to hear that 20% of searches across all Google properties are local. 

That’s not all: that number doubles to an amazing 40% for mobile searches.
Nick Garner
Head of Search 
Unibet 

nickgarner.co.uk
Reiterating
It's growing
It's here
Thanks!
Nick Garner

nickgarner.co.uk
That's a lot of hype!