Lukas Ritzel TED x Zug event, May 27, 2010 Sensory Web (Web3.0)

Lukas Ritzel

Some recent trends in technology

seem to indicate that we may encounter

another paradigm shift in the way the

Internet can be used

lets go back in time and re-visit

some killer web applications

2000

WEB1.0

Some stories of such

applications changing

the way "stuff" has

been done

Ebay redefined retail

through its review system

which enforces trust

Amazon turned the

publishing industry upside down

bringing (e)books into the mainstream

by killing retailer business

Google Pay per click

reinvented marketing

making marketing much

more targetted as well

as measurable

This lead to the creation and need

for a HR update at the corporation

• Headblogger
• Pay per Click Salesman
• Googler
• Avatar/ Virtual Trainer
• VOIP Recruiter
• Web Strategist

But then the Internet started to change again

WEB2.0

recommendation

trust

tagging

empowerment

mobile identity

sharing

SHIFT of

user behavior

tribes

wiki society

each of those could serve as a presentation by itself

Some stories how Web2.0 influenced

the way business is done today

You Tube

Search Engine No2

Marketing Tool

Easy Index through

Google

Client relation management

2010

Leading to new positions and demand

of changed competenices in the enterprise

• Social Media Networker
• Web2.0 Marketing Manager
• Trendwatcher
• YouTube Communicator
• Facebooker
• Wiki expertise
• Tagger

2010

Something happen out there

But there is more, much more

prepare to be ready to

once again adjust your

corporate competencies

dictionary and add more

positions to your workforce

WEB3.0

Published: May 26, 2010

SAN FRANCISCO — Apple, the maker of iPods, iPhones and iPads, overtook Microsoft, the computer software giant, on Wednesday to become the world’s most valuable technology company.

Siftables are small

interactive

computers with a

display, wireless

communication

and motion sensing

only your

imagination is

between you and

and a great tool

for your business

i bet within

2011 there will

be a killer

business application

available

AR = Augmented Reality

Xmas 2010 for your kid

like on facebook and

social networking

like ongoing discussions

on P2P music downloads

like almost philosophical

questions on open source

and free software

there will be many

reasons for critics

for none believers

for pessimistics

All i can say is

“The only thing that will stop you from fulfilling your dreams is you.*” the time of

beautiful technology has finally arrived and

you are within

2002

2004

This was still all what today we call

2006

why Asia likes more technology?

i like to believe its because of

ASTRO BOY

Lecturing in Information Technologies

Web Strategist

Web Marketing SEO and WEB2.0

250+ students from

35+ nationalities

from Undergraduate to MBA

most of the time clients and

managers were rather like

this gentleman and i tried

desperately to convince them

that files and folders are fun

and blue screens not that bad

Users became

more active

consulting company

Grenoble Graduate School of Business is the international business school within Grenoble Ecole de Management

international hotel management school

in

Human Resources

&

Information Technologies

affiliate professor at GGSB

lecturing MBA in entrepreneurship

from Basel

married

1 baby 2.5

reads LOR

listens Metallica

watches Lost

46y old

teaches about fun in technology

speaker on May 27 2010

loves gadgets

The sensory web

2008

http://www.tedxzug.com/home.html

Thank You

l.ritzel@imi-luzern.com

skype: lritzel

cv http://tinyurl.com/lritzel2010

Inclusion replaced

passive consumption

we are in

was born, and suddenly the whole world started to talk...

Who would have expected

that Apple would re-invent

the mobile phone

Now its expected that the iPad

saves the publishing industry (doing

for magazines what amazon did for books)

?

1

and other rather unpleasant possibilities for misusage

multidevice

from simply spookie

to Big brother is watching you scenarios

multimedia

mobile

*a Tom Bradley quote

Crowdsourcing

IMI needed a new visual

and 10 designers competed

from student community

to networking, trend research,

mood barometer, tribe builder,

marketing tool, review system,

R&D and so much more

saving the music industry together with

itunes, apps for the phones, ipod and mp3