Lukas Ritzel
WEB1.0
WEB2.0
WEB3.0

2010
2008
2006
2004
2002
2000
?
AR = Augmented Reality
Xmas 2010 for your kid
Something happen out there
mobile
multimedia
multidevice
Thank You
l.ritzel@imi-luzern.com
skype: lritzel
cv http://tinyurl.com/lritzel2010 
Client relation management
2010
Some recent trends in technology
seem to indicate that we may encounter
another paradigm shift in the way the
Internet can be used
Ebay redefined retail
through its review system
which enforces trust
Amazon turned the
publishing industry upside down
bringing (e)books into the mainstream
by killing retailer business
Google Pay per click
reinvented marketing
making marketing much
more targetted as well
as measurable
empowerment
trust
recommendation
tagging
SHIFT of 
user behavior
sharing
tribes
wiki society
mobile identity
Crowdsourcing
IMI needed a new visual
and 10 designers competed
from student community
to networking, trend research,
mood barometer, tribe builder,
marketing tool, review system,
R&D and so much more
saving the music industry together with
itunes, apps for the phones, ipod and mp3
Some stories how Web2.0 influenced
the way business is done today
we are in 
But there is more, much more
Siftables are small 
interactive 
computers with a 
display, wireless 
communication 
and motion sensing

only your
imagination is
between you and
and a great tool 
for your business

i bet within 
2011 there will
be a killer
business application
available
The sensory web
from Basel
married
1 baby 2.5
reads LOR
listens Metallica
watches Lost
46y old
loves gadgets
teaches about fun in technology
international hotel management school
affiliate professor at GGSB
lecturing MBA in entrepreneurship
consulting company
most of the time clients and 
managers were rather like 
this gentleman and i tried
desperately to convince them
that files and folders are fun 
and blue screens not that bad
why Asia likes more technology?
i like to believe its because of
ASTRO BOY
lets go back in time and re-visit 
some killer web applications
Some stories of such
applications changing
the way "stuff" has 
been done
This was still all what today we call
But then the Internet started to change again
Users became
more active
Inclusion replaced
passive consumption
was born, and suddenly the whole world started to talk...
like on facebook and 
social networking

like ongoing discussions
on P2P music downloads

like almost philosophical
questions on open source
and free software
there will be many
reasons for critics
for none believers
for pessimistics
from simply spookie
to Big brother is watching you scenarios
and other rather unpleasant possibilities for misusage
All i can say is
 “The only thing that will stop you from fulfilling your dreams is you.*” the time of 
beautiful technology has finally arrived and
you are within
*a Tom Bradley quote
Who would have expected
that Apple would re-invent
the mobile phone
Now its expected that the iPad 
saves the publishing industry (doing 
for magazines what amazon did for books)
Published: May 26, 2010
SAN FRANCISCO — Apple, the maker of iPods, iPhones and iPads, overtook Microsoft, the computer software giant, on Wednesday to become the world’s most valuable technology company. 

1
Leading to new positions and demand
of changed competenices in the enterprise
Social Media Networker
Web2.0 Marketing Manager
Trendwatcher
YouTube Communicator
Facebooker
Wiki expertise
Tagger

prepare to be ready to 
once again adjust your
corporate competencies
dictionary and add more
positions to your workforce
This lead to the creation and need
for a HR update at the corporation
Headblogger
Pay per Click Salesman
Googler
Avatar/ Virtual Trainer
VOIP Recruiter
Web Strategist
You Tube
Search Engine No2
Marketing Tool
Easy Index through 
Google
Lecturing in Information Technologies
Web Strategist
Web Marketing SEO and WEB2.0
250+ students from
35+ nationalities
from Undergraduate to MBA
each of those could serve as a presentation by itself
in
Human Resources
&
Information Technologies
Grenoble Graduate School of Business is the international business school within Grenoble Ecole de Management
speaker on May 27 2010
http://www.tedxzug.com/home.html