How Dagen stopped fearing the social web and started embracing it
Proud
Our niche: 
Chuch and 
society
Blog links
Linking other news
How it works
no pre-moderation
no censorship
Why?
Knowledge
Being social
Commentary
The effects?
Influence
Google juice
traffic doubled
Now 35 %
Traffic
Changed our image
Dull
Distant
social
daring
Friends with the readers
cool
future-ish
taking us from
New ideas
reporters
Problems?
no
almost
How it works
Foolish?
consequence
Time
Winner impression
Being the 
stepping stone
The idea
Summary:
Be good to the user 
The more generous we are to our readers, the more we could benefit.
It's already 
been done
with success
Only the fittest
will survive
We need to deliver unique material
Neither we nor our readers benefit from us writing 
what others do better
What if we only wrote when we were sure we could add?
Blogs are already doing it
And linked when we couldnt
Relevance
Being the best producer
Serving the best links
Creating the greatest scoops
The crowd knows more - adds knowledge
Give depth to the article
New perspective
Nobody wants to be friends with someone who never lets them speak
Content is good - but conversation
is what has always sold our content

When a social web pops up
we need to see the possibilities
Create space for 
conversation
It's simply a good way to have quality commentary
Showing confidence
We have all
you need
Questions?
emanuel.karlsten@dagen.se
http://dagen.se/emanuel
In reality
The blogs, 
you know...
Enough of 
the intro
Thank you
2 ways that...
We guarantee the best coverage
- so why go elsewhere?
Creates
Faithfulness
The web is social and
about making friends
Bloggers knows Dagen gives traffic and good inspiration on what to blog
Giving the reader the best view
we've seen it in numbers
Creating proud
readers
We put you on top - we are best
and if we're not - will show you who is