60 tips for marketing your social  media
Maddie Grant, CAE  and Ben Martin, CAE
Part 1: Getting Started...
FOCUS on what you do best

LISTEN on the social web first!
Launching your 
homebase community
#1. Find and talk to the influencers in your community first; ask them for advice
Launching your 
homebase community
Launching your 
homebase community
Launching your 
homebase community
Launching your 
homebase community
#5. Give members ownership 
by asking for feedback... and responding when they give it
#4. Suggest ways for people
 to connect to each other.
#3. Give members something to do AFTER they fill in their profile.
#2. Invite early adopters and ask them to help you promote your new site.
Launching your association blog

Launching your association blog

Launching your association blog

Launching your association blog

Launching your association blog

#6. Link to established 
industry bloggers


#7. Comment on others' blogs

#9. Profile people who will want to share those posts to their networks

#10. Time the launch to coincide with your annual conference
#8. Ask other industry bloggers  to help you announce the new blog
Launching your outposts

Launching your outposts

Launching your outposts

Launching your outposts

#11. Find members already on outposts and ask them to help you spread the word

#12. Fill out all description boxes with the right keywords that will get you found

#13. Sign up to Twitter directories like Twellow

#14. Create a landing page on your website that lists all your social sites (including chapter sites or relevant member sites)
Part 2:  You're up and running. 
Now what?
Integrate everything!
#15. Include social links on email signatures.
Integrate everything!
Integrate everything!
Integrate everything!
Integrate everything!
#16. Include social links on all traditional marketing collateral (including direct mail)
#17. Create "social cards" with social media info.
#18. Interlink all of your social spaces. 
#19. Run a social media column in your newsletter
Integrate everything!
Integrate everything!
Integrate everything!
#20. Include fields for Twitter handles in blog comments
#21. Include fields for Facebook, LinkedIn, Twitter in your homebase community profiles
#22. Include social links in your paid advertising.
Integrate everything!
#23. Use social media press releases
(Instructions on SocialFish blog)
Make it easy!
Make it easy!
Make it easy!
Make it easy!
Make it easy!
Make it easy!
#24. Include sharing buttons (e.g. ShareThis, Tweetmeme, FB Like) on every piece of website or blog content
#25. Create screencasts to show people how to do what you want them to do
#26. Include sharing links in the footer of your blog RSS feed
#27. Make subscribing to your blog extremely obvious (email/RSS buttons)
#28. Create LOTS of bite-sized content!
#29. Become easier to reach through social channels than traditional ones
Make it easy!
Make it easy!
#30. Keep tweets under 120 characters so they are easy to retweet
#31. Use hashtags on Twitter and repeat them in all other outposts (YouTube, Flickr, Slideshare etc). 
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
#32. Mention your social media stuff in all conference promo
#33. Promote via exhibit hall signage
#34. Leave space on name badges for Twitter handles
#35. Show the Twitter stream in the registration hall
#36. Make leaflets showing socmed sites for particular audiences
#37.Schwag, schwag, schwag:  

e.g. Twitter buttons / magnets / ribbons / mugs / stickers
#38. Include Twitter handles on staff shirts
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
#39.  Ask speakers to link to your social sites when they promote their sessions
#40. Provide session hashtags and promote them heavily
#41. Free wifi = increased engagement.
#42. Create pre-show "how to" videos
#43. Have a "social media hub" for bloggers
#44. Set up "Get Connected" stations to help members sign up to your social sites
#45. Create a leaflet to help people sign up
#46. Create a hub website which aggregates everything in one place
#47. Create a daily conference paper using your Twitter hashtag at http://paper.li
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
Online feeds offline (and vice versa)
#48. Encourage exhibitors to use social media to promote their giveaways
#49. Use social media to promote/thank your sponsors!
#50. Host a tweetup!
#51. Do a photo contest on your conference Facebook page.  Winner gets a registration.
#52. Host a pre-show Twitter chat.
#53. Do a Foursquare giveaway
(prize for booth with most checkins)
#54. Use reverse psychology
 (ASAE "secret session";
 "do not click here") 
More cool ideas
More cool ideas
More cool ideas
More cool ideas
More cool ideas
More cool ideas
Inspired?  What else can you think of? Last five tips...
#55. Think about SEO. Use search-friendly keywords in descriptions, bios, blog titles
#56. Tag everything!!
#57. Offer coupons or discounts exclusive to social sites.
#58. Try games involving actions in your community site (like a scavenger hunt or quiz with answers hidden in the site)
#59. Reward all champions; with flair and with public thanks
#60. Use LOTS of video.  It really works.
MOST IMPORTANTLY...
a) Be Social.
b) Be Awesome.
Build relationships.
Respond quickly to comments
Answer lots of questions: be helpful
Connect people
Ask lots of questions
Market the conversations, not the social media
Don't forget the individual ask!


"Be a good social media citizen. 

Play well with others and share the spotlight — comment on other blogs and Facebook pages, reply and DM on Twitter, retweet others’ blog posts, give link love on your blog, share posts on Facebook, thank those who help you. 

Focus on giving, not taking and you’ll get some good social media karma." 

                                                          - Deirdre Reid
- no one will share your stuff if it's boring.
- have personality.  Be funny, if you can.
- be different!  Everyone is experimenting.  
(they pay attention)
http://www.10e20.com/blog/2009/10/21/the-art-of-the-social-landing-page/
http://ht.ly/1Rg9f