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Social Media 101 - Social Media in a Healthcare Setting

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by New Media CAMH on 17 October 2014

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Transcript of Social Media 101 - Social Media in a Healthcare Setting

Social Media 101
Part 1:
Social Media in a Healthcare Setting

Community
Increase
public profile
.
Build
brand awareness
.
Research
Demonstrate
expertise
.
Promote
innovations
.
Participant
recruitment
.
Establish
collaborative relationships
.
Encourage
stakeholder interaction
.
Involve patients
in healthcare.
Engage
with clients, families, educators and healthcare providers.
Reach
multiple audiences
.
Drive
social change
.

Multi-Channel
Network
Collaborative,
shared channels.

Quality
conversations
.

Massachusetts General Hospital
St. Michael's
Hospital

CAMH
Education

Blog
Twitter
YouTube
Twitter
Blog
Twitter
Vimeo
@CAMHnews
www.camhblog.com
CAMHTV
@LGBTQ_Research
www.eenet.ca/blog
www.vimeo.com/eenet
@EENet_news
Blog
Vimeo
Twitter
@camhEdu
www.vimeo.com/camheducation
www.camheducation.ca
Pinterest
CAMH Foundation
YouTube
CAMHTV
Facebook
Centre for Addiction and Mental Health
LinkedIn
CAMH
Facebook
Centre for Addiction and Mental Health
Twitter
@CAMHnews
Blog
www.camhblog.com
Targeted
channels.
Twitter
#AskDrGoldbloom
YouTube
CAMHTV
Facebook
#AskDrGoldbloom
Blog
Vimeo
Twitter
@camhEdu
www.vimeo.com/camheducation
www.camheducation.ca
Shared by departments
Multiple
authors
Shared by departments
@MGHAcademy
Mass General Academy
@MGH_APF
Ambulatory Practice of the Future
@OCDNews
MGH OCD Clinic
@MGHDiabetesEd
Diabetes Education Program
@MGHImaging
Mass General Imaging
@MassGeneralNews
Mass General News
Multiple social media channels are going to do nothing but strengthen your brand.
Mike Morrison
Senior Public Affairs Officer/Social Media Specialist
Massachusetts General Hospital
@StMikesHospital
St. Michael's Hospital
@HealthyDebate
Healthy Debate
@HDL_StMikes
Health Design Lab
@CRICH_StMikes
Centre for Research on Inner City Health
@SMHealthSciLib
Health Sciences Library
@CGHR_org
Centre for Global Health Research
Blog
Vimeo
Twitter
@camhEdu
www.vimeo.com/camheducation
www.camheducation.ca
Focused
objectives.
Highlight developments in education, announce CAMH Education news and open dialogue between professionals.
Raise awareness and funds to transform lives
To highlight summaries of published research, and to support study recruitment at CAMH.
Raise awareness and drive social change
To inform health care practitioners about new information related to tobacco, smoking cessation; to market our upcoming smoking cessation courses and webinars; provide resources to health care practitioners and organizations for smoking cessation; to develop partnerships with health care organizations and smoking cessation practitioners.
To share knowledge, foster collaboration and align activities across Service Collaborative sites, other Strategy initiatives and Evidence Exchange Network.
To engage with partnering, Service Collaborative organizations and agencies, share updates and announcements relating to the Service Collaboratives, and to contextualize Service Collaborative activities among other system support initiatives.
Reach
multiple audiences
.
Mental Health and Addictions professionals, educators and students
Mental health community & advocates, former/current patients & prospective donors & sponsors
People interested in mental health and addictions research.
Allied professionals & organizations/media/policy makers/opinion
leaders/neighbours.
Health care practitioners, health organizations and allied health professionals.
Mental health and addiction system stakeholders in Ontario.
Mental health and addiction system stakeholders in Ontario, Service Collaborative partners.
LGBTQ
Twitter
@LGBTQ_Research
Re:searching for
Health
YouTube
CAMHTV
Facebook
Researching for LGBTQ Health
Risk & Resilience Survey
Media rich
video sharing
platform
Multiple
Channels
Vimeo
YouTube
YouTube
Vimeo
&
Longer
Videos
CAMH Education Network
CAMHTV
"
Tagging
"
Vimeo
YouTube
CAMH Education Network
CAMHTV
Engagement
Like
Share
Play
Engagement
Share
Subscribe
Like
Comment
Follow
Dislike
Comment
Play
Building
Two-way
communication
Engaging
stakeholders
Facebook
Researching for LGBTQ Health
Participant
Outreach
Link
across platforms
Campaign across networks
on all channels.
Knowledge
Transfer
Client Family
Education
Can reach
targeted
populations or global
audiences
.
&
Portico
www.porticonetwork.ca
Community
Outreach
Opportunity to
engage
.
Engage with students, staff and clients/families around patient education and digital/medical literacy.
Can interact on same channel or take it offline for deeper communication.
Great
forums for advocacy
.
Awareness, reduce stigma, etc
Social media
policy
and
guidelines
.
Publish
them, refer to them.
CAMH Social Media Policy
for Staff using branded channels, and personal use.
Application process.
MHSM chat
http://mhsmchatblog.wordpress.com/
HeretoHelp
http://heretohelp.bc.ca/forums/
PatientsLikeMe
http://www.patientslikeme.com/
Canadian Federation of Medical Students
http://goo.gl/YhTPgw
The College of Physicians and Surgeons of Ontario
http://goo.gl/1n0Gqf
Canadian Medical Association
http://www.cma.ca/socialmedia
Building Organizational
Digital Literacy
Social media can facilitate
patient feedback
.
Social Media?
What is
Tools or programs that are
accessed through
the
internet
or
mobile
devices
These tools facilitate mass collaboration, discussion, social interactions and audience engagement - both online and in person.
Website and platforms that foster social networking include:
Blogs
Photo
-
sharing
sites
Virtual reality
sites
Video
Wikis
Examples of
social media platforms
or applications that are accessed through the internet are:
Facebook
Flickr
Four Square
Google +
LinkedIn
Pinterest
Second Life
Tumblr
Twitter
Vimeo
Wikipedia
YouTube
Involves the use of
text
,
graphics
,
audio
and
video
Strategy
Social Media
Pick
the right
platform
to build networks and engage.
Create
and
curate
new online communities and discussions.
Get to know the platform.
Find your networks
and engage with them.
Involves the use of
text
,
graphics
,
audio
and
video
Twitter
@camhEdu
Twitter
@camhEdu
Engagement
Reply
Retweet
Favorite
Mention
Follow
Twitter
Twitter
@camhEdu
Attract and
build
a
list of followers
based on partnerships and networks.
Live blogging
of rounds in a lecture or classroom setting.

140-character
news feed/
micro-blog
.
Tweet chats
to network, exchange emerging practice, engage outside of your classroom environment.
Establish
Credibility
Branded
Profile
Tweet
Chats
Link
to Organization Content
Custom
Background
Hashtags
#
Build

Trending
Topics
Engagement
Facebook
Centre for Addiction and Mental Health
Like
Share
Comment
Follow
Messaging
Facebook
Virtual
Watercooler
Facebook
Centre for Addiction and Mental Health
Facebook
Centre for Addiction and Mental Health
Self Organized Groups
Peer-to-peer
social network.
Share
media rich content
.

Grow
&
engage
network of stakeholders.
Facebook groups
for classes.
Share
questions, notes and events.
Org/Program
Facebook Pages
For one organization.
Follow
Informed when
updated.
Indexes content of video.
Albums
Arrange videos into playlists.
Channels
Showcase and watch videos.
Groups
Communities around videos.
Portfolios
Customized websites that showcase videos.
LinkedIn
Professional
peer-to-peer network.
Organizational group
for community of practice.
LinkedIn
CAMH
Blog
Social
Shares
Multiple
Authors
Blog
www.camheducation.ca
Blog
www.camheducation.ca
Pinterest
Pinboard
-style social network.
Share
videos
&
photos
.
Drive traffic to
blogs
,
websites
and other online forums.
Google
Google Circles
.

Google Plus
CAMH Foundation
Pinterest
CAMH Foundation
Pinterest
CAMH Foundation
Engagement
Like
Repin
Link
through

to Publications
Plus
Two-way
Engagement
Hangouts

Circles
Follow
Share
Collaborative
Editing
Google Drive
Media Rich
Create individual social networks.
Google Hangouts
.
Free group video conferencing.
Google Drive
.
Free cloud storage, file sharing and collaborative editing.
Authorship Tool
.
Associates web content directly with its owner/author.
Virtual Community
of
Practice
Staff profiles are
linked to organization
Follow
Platform for
informal
discussion.
Multiple authors
& wiki function.
Dialogue via
comments
section.
Social sharing
of content.
Increase reach
of content to other social platforms.
Plus 1
Presentations
Documents
Spreadsheets
Drawings
Forms
Follow
Share
Create
Free
Wikis
Collaborative

workspaces.
All users can add, modify or delete each other's content.
Content management system.
Social writing platform.
Basecamp
Project Management
Discussions
Updates
Project
Management
Sharepoint
Project
Group
Lists
To-do
Files
Upload
Events
Calendar
Networking
Enterprise Social
Sites
Team
Office Docs
Store and Sync
This work was supported by CIHR Grant KDE-119654,
Why should we wiki? Training health care providers on updating an evidence-based smoking cessation guideline through a wiki platform
(PI: S Soklaridis).
See the full transcript