The marketability of brain-computer interfaces

Femke Nijboer, Brendan Z. Allison, Stephen Dunne, Danny Plass-Oude Bos, Anton Nijholt, Pim Haselager Conclusion Perceptions on marketability Jan van Erp, TNO Yann Renard, OpenVibe, INRIA Thorsten Zander, Max Planck Institute for Biological Cybernetics Fabien Lotte, INRIA Ariel Garten, InterAxon Tom Sullivan, Neurosky Christoph Guger, g.Tec Marc Grootjen, Eagle Science Application areas for BCI technology BCI technology health economy science entertainment safety security jurisdiction education information and communication technologies assitive technology therapy diagnostics prevention wellness gaming art forensics military ambient intelligence human-computer interaction monitoring serious gaming neuromarketing neuroeconomics Contributors: Author affiliations: Femke Nijboer, Human Media Interaction, University Twente, Enschede Brendan Z. Allison, Graz University of Technology, Graz Stephen Dunne, Starlab, Barcelona Danny Plass-Oude Bos, Human Media Interaction, University Twente, Enschede Anton Nijholt, Human Media Interaction, University Twente, Enschede Pim Haselager, Donders Institute for Brain, Cognition and Behaviour, Radboud University, Nijmegen Correspondence: femke.nijboer@utwente.nl presented at: 5th International BCI conference 22-24 September 2011 Repository of companies BCI technology health economy science entertainment safety security jurisdiction education information and communication technologies assitive technology therapy diagnostics prevention wellness gaming art forensics military ambient intelligence human-computer interaction monitoring serious gaming neuromarketing neuroeconomics Neural signals, inc. brain actuated technologies brainfingers g.tec g.Intendix Ambient Audeo http://www.theaudeo.com/ http://www.neuralsignals.com/ http://www.gtec.at/ http://www.neuralsignals.com/ http://www.bitbrain.es/ CEO Maria Lopez Valdes wins innovation prize Advanced brain monitoring http://www.b-alert.com/ B-alert Starlab http://starlab.es/ Neurovigil http://www.neurovigil.com/ iBrain SPEARS algorithm Zeo, inc. Zeo Interaxon http://www.myzeo.com/ http://www.interaxon.ca/ http://starlab.es/ Starlab http://www.ocztechnology.com/ OCZ technology http://www.neurosky.com/ Neurosky http://www.mindball.se/ Interactive Productline http://www.plxdevices.com/ PLX Devices, inc. http://www.bitbrain.es/ Bitbrain technologies http://mindtechnologiesinc.com/ Mind Technologies http://emotiv.com/ Emotiv http://hmi.ewi.utwente.nl/ Starlab http://starlab.es/ TMSi http://www.tmsi.com/ g.Tec http://www.gtec.at/ BrainProducts http://www.brainproducts.com/ why not software? why not services? + Emotiv Mastermind Mind Mouse Tic Tac Toe Epoc headset Neural Impulse Actuator $ 99 $ 99 $ 99 $ 299 Xwave $ 89.95 $ 99.95 MindWave More apps 0 - 30 USD $ 19.746 Mindbal game Mindbal trainer $ 6319 affective computing affective computing Mattel, inc www.mattel.com valorisation & neuroethics $ 43,99 (at Amazon) $ 99,99 Mindflex duel Mindflex game single to multiplayer Uncle Milton www.unclemilton.com Star Wars Science The Force Trainer $39.98 (at Toys r Us) Neurofocus http://www.neurofocus.com/ Neurofocus http://www.neurofocus.com/ mynd Sand Research The Mind Lab Advanced Brain Monitoring Cortech Solutions Emsense, inc. www.b-alert.com http://www.themindlab.org/ http://www.sandsresearch.com/ work with: http://www.themindlab.org/workgallery/ ?? http://www.cortechsolutions.com/ Cortech Solutions Named to 2011 Inc. 5000 List of Fastest-Growing Private Companies for Third Year in a Row Cortech Solutions http://www.cortechsolutions.com/ Cortech Solutions Named to 2011 Inc. 5000 List of Fastest-Growing Private Companies for Third Year in a Row also services ! When do you think BCI´s will enter the market for: * healthy users? * assistive technology? * therapy? * prostheses? which companies do you know? BCI´s for healthy users within 5 years BCI´s for AT and therapy within 10 years BCI´s for prostheses > 10 years Emotiv, neurosky, g.Tec well known > 70 % did not mention companies A preliminary survey on the perception of marketability of Brain-Computer Interfaces (BCI) and initial development of a repository of BCI companies Creating value from research ¨BCI scientists are like the Bob the Builders of the neuroscience field¨ Tech transfer is taking place without us You can put on a suit but it does not make you a business person ?! http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158872 @FemkeNijboer @BrainGain_NL usability multimodal interaction user-centered design BrainMaster Technologies EEG spectrum EEG info $ 295 Mr. Baseball Neury sits with your clients during Neurofeedback sessions; to keep your clients company and help them relax. He's not just any fair weather sports fan. Mr. Baseball rumbles and grumbles with the EEG just like your clients when their team is being shut out. He's really great for those who can't see well or who don't like the visual displays. He's a friendly team player that gets along great with everyone he meets. Mr. Baseball Neury www.eeginfo.com http://www.brainmaster.com/ http://www.eegspectrum.com/ Smart Brain Technologies $ 600 - $900 Jan van Erp, TNO Yann Renard, OpenVibe, INRIA Thorsten Zander, Max Planck Institute for Biological Cybernetics Fabien Lotte, INRIA Ariel Garten, InterAxon Tom Sullivan, Neurosky Christoph Guger, g.Tec Marc Grootjen, Eagle Science Neuro-insight http://www.neuro-insight.com/the-company/ Methods: Nouzz spin offs work WITH companies NOT against Research & development of BCI a miracle ! BCI's are available on the market big companies won't come so don't wait http://future-bnci.org/ affective Brain-computer interfacing game design Prof. Anton Nijholt Prof. Vanessa Evers social robotics Prof. Dirk Heylen Danny Plass-Oude Bos Christian Mühl Hayrettin Gürkök Femke Nijboer Boris Reuderink Bram van de Laar N = 145 MegaEMG http://www.megaemg.com/ femke.nijboer@utwente.nl Mannes Poel BrainFingerPrinting technologies http://www.brainwavescience.com/ No Lie MRI http://noliemri.com/index.htm darpa investments Interaxon http://www.interaxon.ca/ Neuroelectrics http://starlab.es/products/enobio Enobio Societal value Economical value Scientific value workshop Graz sept. 2010: Elisabeth Friedrich, Thierry Pun, Andrea Biasucci, Michael Tangermann, Mannes Poel, Erik Aarnoutse, Fabien Lotte, Rupert Ortner, Thorsten Zander, Anton Nijholt, Femke Nijboer workshop Utrecht May 2011: Brendan Allison, Stephen Dunne, Jan van Erp, Dean Krusienski, Dirk Heylen, Mannes Poel, Nick Ramsey, Aleksander Valjamae, Christoph Guger, Filip Velickovski, Rainer Goebel, Robert Oostenveld, Leo Hoogendoorn, Gangadhar Garipelli, Femke Nijboer Methods: http://prezi.com/nnuig5ke_aia/the-marketability-of-brain-computer-interfaces/ http://bci.tugraz.at/BCI2011/Proceedings_5th_International_BCI_Conference_2011_Graz.pdf IBVA Interactive Brainwave Visual Analyzer http://www.ibva.co.uk/ bringing neurodrugs to market: 12 years bringing neurodevices to market: 6 years (Ira van Keulen, Rathenau institute) MindGames, Ltd http://www.mindgames.is/ http://cortec-neuro.com/ Cortec The BrainGate™ Co. http://www.braingate.com/company.html Quasar http://www.quasarusa.com/ Bitbrain technologies http://my-brainup.es/ First product: Brain Up "Scientific validity of neuromarketing is very questionable" http://www.peakachievement.com Peak Achievement training Personal Neuro Devices Upcake Psych Showdown http://personalneuro.com/psychshowdown/