What is Social Media? Internet based applications depend on creation and exchange
of user-generated data used by students, staff and
faculty for personal
enrichment used by institutions for recruitment,
development, publicity, admissions and
teaching TYPES blogging and microblogging social networking multimedia wiki & bulletin boards prevalence and impact too fast policy-consistent but not media-specific Issues who owns?
(now known or later developed) Tip: This license is you authorizing us to make your Tweets available to the rest of the world and to let others do the same. But what’s yours is yours – you own your content. questions? 1. copyright infringement are you the poster? are you the host site? Sec 512(c) of the DMCA invasion of privacy cyberbullying intentional infliction of emotional distress Section 230 of Communications Decency Act Foreign Law? defamation false statement of fact
concerning another = Section 230 of Communications Decency Act Social Media for
Baylor University Audience of 50 million?
Facebook....18 months 2. civil or criminal liability? location-based Professor using Facebook? FERPA and Social Media? Institutional use of Twitter? Cyberbullying in the Higher Education Setting Recent Rutgers Case Megan Meier BF/GF Revenge Recommendations for Higher Education "but we don't really have a contract, do we?" commercial use of personal information "Young people are much more
used to living more of their lives in public.
It used to be that living in public was only
what the rich could afford -- now anybody can.
That's extraordinarily empowering for young
people." ~ Bruce Schneier Telstra Developed the 3 Rs
of Social Media Engagement 1. Representation--keep in mind
your position makes you a representative
of Baylor. do not disclose private or
confidential information. II. Responsibility--make sure you
adhere to Baylor policies. Understand
we are in a higher education community,
and have higher standards for personal
conduct for employees. III. Respect--be respectful of those
with whom you interact online. Be
polite and respectful.See the full transcript