Introducing 

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First, find the right people!

  • Has "PhD" in digital infrastructures
  • Business savvy wrapped around tech core
  • Web master, qc, coder, tester, security, networking
  • Analytics jockey, modeling mad (wo)man

Then...ensure you have the right platforms..

A healthy database is a pre-requisite for success

Communicate, communicate, communicate!!

Exec level dashboards are critical

The power of modeling is within everyone's reach

start with lead scoring - right out of the box

Constantly run lead attribution models to predict best return on marketing investments

Predict the impact of content types based on combined variables

Use multiple metrics to model what "valued visits" look like (vs basic visits or visitors)

a personalized experience helps build stickiness and shortens route to action

Seamless Integration between marketing and sales systems is CRITICAL

...so you can build and nurture enduring relationships with customers

Study & Understand Behavior!

Nurture

Be Ready When THEY Are Ready!

DATA & MARKETING

A Perfect Match

Engage

Example: DHS ABM campaign

...with best -in-breed, multi-touch campaigns

Click to see our iPad app trailer

Click to see our CSC.com launch trailer

Your Website is the window to your company's soul...

Mapping prospects into one or more eNurture "streams"

so make it ROCK!!

Suggest

Marketing automation platforms allow you to "codify" demand generation

OUR DIGITAL ECOSYSTEM

Getting all the facts:

From Eloqua To Lead TeleQual To SFDC To Sales ...always available

40+ TIGHTLY ORCHESTRATED SYSTEMS

Digital Body Language

Social Forensics

Currently the "recommendations tray" is used to show "other people also viewed" content. In near future this will be the carrier for fully personalized content based on complex recency and frequency of signals which will also help provide account level insights into categories such as offering affinity and buyer's stage.

Company "Digital Body Language"

personalization

Takes into account pageviews, views of high value content (Success Stories, Insights, Offerings), commenting, social activities, form completions, video views, file downloads and Visitor Registration, Activation and Login

Click to see "A Day In The Life of A Lead"

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