Prezi

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in the manual

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Marketing & Data: Perfect Together

Sharing what we've learned at CSC as we travel on our own journey
by Nick Panayi on 6 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Marketing & Data: Perfect Together

First, find the right people!
Then...ensure you have the right platforms..
DATA & MARKETING
Has "PhD" in digital infrastructures
Business savvy wrapped around tech core
Web master, qc, coder, tester, security, networking
Analytics jockey, modeling mad (wo)man
Your Website is the window to your company's soul...

OUR DIGITAL ECOSYSTEM

Marketing automation platforms allow you to "codify" demand generation
A healthy database is a pre-requisite for success
Communicate, communicate, communicate!!
Exec level dashboards are critical
The power of modeling is within everyone's reach
start with lead scoring - right out of the box
Constantly run lead attribution models to predict best return on marketing investments
Predict the impact of content types based on combined variables
Use multiple metrics to model what "valued visits" look like (vs basic visits or visitors)
Takes into account pageviews, views of high value content (Success Stories, Insights, Offerings), commenting, social activities, form completions, video views, file downloads and Visitor Registration, Activation and Login
personalization
Currently the "recommendations tray" is used to show "other people also viewed" content. In near future this will be the carrier for fully personalized content based on complex recency and frequency of signals which will also help provide account level insights into categories such as offering affinity and buyer's stage.

a personalized experience helps build stickiness and shortens route to action
Seamless Integration between marketing and sales systems is CRITICAL
40+ TIGHTLY ORCHESTRATED SYSTEMS
A Perfect Match
Study & Understand Behavior!
Digital Body Language

Social Forensics
Suggest
Nurture
Be Ready When THEY Are Ready!
Mapping prospects into one or more eNurture "streams"
Getting all the facts:
From Eloqua To Lead TeleQual To SFDC To Sales ...always available
Click to see "A Day In The Life of A Lead"

Engage

...with best -in-breed, multi-touch campaigns
Example: DHS ABM campaign
Click to see our CSC.com launch trailer

so make it ROCK!!
Click to see our iPad app trailer

...so you can build and nurture enduring relationships with customers
Company "Digital Body Language"
See the full transcript