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Effective Communication with Social Media
2
"People generally buy on emotion
and justify with logic"
- Zig Ziglar
Creating an environment that is condusive for
growing connections into prospects
Present some value beyond that of a transaction
facilitator, or become a commodity.
Only sharing inside social media is like
yelling into a room of people and then waiting outside
for them to buy from you.
Effective Communication on the Social Web
Interaction, not Transaction
20% Technology
80% YOU
Emotion
Heart & Home
Inspiration
Lead Conversion
Listen
= commodity
Active
Share
Write & Share photos:
Walking to the harbor
Local festivals
Video:
Street Performers
Tweet about:
Sporting events
Passive
Transaction
Facilitator
Lead Curation
Share photos and blog about:
Coffee Shops
Grocery stores
Seafood markets
Check-in w/Foursqaure
and leave tips
Logic
Brick & Mortar
Education
Use a Flip Video Camera to:
Film local businesses
Interview business owners
Use Yelp:
Review local restaurants
Foursquare:
Check-in at local nightlife