"People generally buy on emotion 
                        and justify with logic"
                                          - Zig Ziglar
Interaction, not Transaction
Transaction 
Facilitator
=   commodity
20% Technology
80% YOU
Share
Listen
Passive
Active
Emotion
Heart & Home
Inspiration
Logic
Brick & Mortar
Education
dennisoneil.com
Lead Curation
Lead Conversion
Share photos and blog about:


Coffee Shops
Grocery stores
Seafood markets
Use a Flip Video Camera to:
Film local businesses
Interview business owners

Use Yelp:
Review local restaurants

Foursquare:
Check-in at local nightlife
Check-in w/Foursqaure
and leave tips


Write & Share photos:
Walking to the harbor
Local festivals

Video:
Street Performers

Tweet about:
Sporting events
Effective Communication on the Social Web
Creating an environment that is condusive for
growing connections into prospects
Only sharing inside social media is like 
yelling into a room of people and then waiting outside 
for them to buy from you.
Present some value beyond that of a transaction 
facilitator, or become a commodity.