storyline*
understand your audience
business model
community has always been the center of media business
educate advertisers
metrics
offer everything you do well to partners
how do we get cc's?
lessons learned
constraints
healthy media ecosystem*
SLOAN
Sacramento Local Online Ad Network*
sacad.net
sustain vs. grow
Not enough local news
rethink journalism
2003
2005
2008
how do we see in relation to the Bee?*
sacramentopress.com*
space and time*
Multiplicity of viewpoints
layouts
tags*
community contributors
incentives
badges*
transparency
new constraints
brand loyalty
audience attention
worktime activity
platform agnostic audience*
high costs
ambition of journalists