MyMMR Vaccine awareness project

Online communities Facebook Twitter AAA marketing goals Ask: Identify hesitant parents-young mothers Acknowledge: Question and concerns Advise: Answer specific questions on MMR vaccine Female head of household is usually responsible for healthcare decisions MMR Vaccine is recommended for children begining at 12 months It is difficult to change the mind of a mother who has already decided not to vaccinate one or more of her children WHY WHY WHY Women usually check the internet for health information Reasons for failure to vaccinate: Confused by vaccine schedule Forgetting the second dose Pain of injection There are very few websites promoting the MMR vaccine from non-governmental organizations Our web-based campaign is a just one part of a more systematic intervention Important to be among first resources encountered Wakefield study caused drop in MMR vaccination rates Website Young Women (18-30) MMR Website Sponser Intervention Name Diffusion of Innovations Website components: http://mymmr.wordpress.com/ Increasing disease burden to society Final Target population is newly pregnant women or those who have one child under the age of one year Costs Personnel: Focus groups: Marketing: Intern or provider staff Incentives Online thematic forums Google Groups, Facebook group Health Belief Model Theory of Planned Behavior Social Cognitive Theory A web-designer, focus group administrator analyst, and a staff member Not all individuals have access to the internet Our project is one among many vaccine-oriented web-sites It will take time for marketing and target group adoption Ideal: A focus group for testing and evaluation Budget Development of a Community Organization Sponsored Web-Based Educational Campaign: MyMMR (measle mumps and rubella vaccine) Madhu Anand Megan Mitchell Anna Vinogradova A web-based education campaign: can be economical reach a large audience used in conjunction with other interventions. Thank you for your attention! Any Questions?