UX Presentation
Transcript: 50% Who is Involved Recruiting users Screeners Demographics (location, age, gender, level of industry and/or technical expertise) Task failure/success Task completion time Number of errors Number of clicks Analysis Report Recommendations Other Tools 50% "I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual." - Don Norman Real scenarios/tasks Purchase a round-trip flight to Paris Find a gift for your niece and have it arrive on her birthdate Find college savings plans on a website :) Low-fidelity prototype High-fidelity prototype Paper, wireframe/visualization tool Photoshop, HTML/CSS Paper Prototypes Participant Moderator “Computer” Note-taker Observers A|B Multivariate Testing (MVT) Advantages User Experience 1993 1:10:100 Testing Labs # of Users % of Usability problems found UX definition DON NORMAN "User experience," often referred to as UX, encompasses all aspects of the end-user's interaction with the company, its services, and its products. - Nielson Norman Group UX in practice Measurable Metrics Task Examples Post-Test Prototyping Post-Development Visitors to your website How Many Users? Almost 50% 90% Diminishing returns with additional users. Inexpensive Fast Easy to iterate Avoid look-and-feel feedback Avoid design attachment What is it? Surveys Interviews Diary Studies Product Reaction Cards User Testing 80%