Startup Presentation
Transcript: A new way to manage your restaurant online For years, business owners in the restaurant industry have struggled with a way to easily market their product to a wide range of people at an affordable rate. Vitrutal Food Courts, such as Delivery.com and Eat24Hours pose as potential threats to Ordr.in. Just as well, being a new approach to this industry, it is still taking some time for them to get their name out there and explain their service to restaurant owners. The Solution Ordr.in, a company that uses an API (application programming interface)-driven approach to online food ordering, is designed to help connect restaurants more easily with their customers. Ordr.in has very few costs, being a web/app based company. They charge a setup fee for setting up the menu, and you can choose to make the menus order accessible as well, meaning your customers can order by clicking on the menu. Just as well, if a restaurant gets any orders due to their menu being accessed through the ad network, then ordr.in gets a 10% commission on that order. Originally founded in 2010 by CEO David Bloom and co-founder Felix Sheng, the mission was a simple one: take a model that works in other industries (API-driven approach), and bring it to the restaurant industry, which suffers from being local, fragmented, and sometimes hard to market. This creates new ways the customers can discover and interact with restaurants. Ordr.in has received seed funding from Goggle Ventures, and has been featured in Entrepreneurs Brilliant 100, Business insider, and more. 15 months after launch ordr.in was working with over 6000 restaurants in over 80 markets. Business owners set up an account on ordr.in, and the site step by step helps you create a new online ordering platform, and just as well integrates your menu and any order activity you have onto social media sites like facebook, twitter, google +, etc. They also have an ad network which they distribute your menu across, and should a customer be interested in your menu from seeing the ad, they can click and order directly from that ad. They have a 45 day trial period, and if you are not satisfied with it by then, there is a 100% money back guarantee. Potential Competition/Problems http://ordr.in/ Ordr.in How It Works Potential The Problem By Eric Epstein