Revenue Presentation
Transcript: Exam Presentation Revenue Management Members: Camila Figueroa Yazmin Otárola Camila Rivera Sofia Saravia Teacher: Mauricio Urrutia Chapter I In the first part of this presentation we will focus on analyzing certain data on tourist arrivals to Chile and the existing hotel demand in 2019. Chapter I Demand for lodging nights required in our country. Demand for nights in Chile The average estimated demand for nights required in our country during the year 2019 is approximately 14,4 nights per tourist. Demand for hotel capacity required in our country. Hotel capacity The estimated hotel demand required in our country in 2019 was approximately 50.3% of the total number of tourists arriving in Chile, this means that of 100% of the tourists, more than half decided to stay in a hotel for your stay or part of it. Average number of nights used by an Argentinian tourist Demand for nights Argentinian tourists. The average number of nights used by an Argentinian tourist in our country in 2019 is 6,1 Nights. One possible reason for this is that Argentinian tourists have shopping as their main purpose. Accommodation proposal for Argentinian tourist Accommodation Proposal Hostal Fiorenttina, which is located at Chacabuco 2825, Valparaíso. with a friendly atmosphere and prices from $21 USD for a single room with shared bathroom to $54 USD for a room for 4 with shared bathroom both prices per night, near centric places and with very good transport connectivity. Chapter II Based on the Data Base analysis, we carry out actions to increase the profitability of the Hotel Sheraton of Viña del Mar. Chapter II Monthly demand for the number of arrivals according to the Argentinean Tourists Estimated Argentinians Arrivals Based on the data gathered from the “Turismo Receptivo 2019” by Sernatur, we can build the next tables and graphic which represent the estimate of total Annually Arrivals Estimated tourist arrivals We consider the Sheraton Miramar Hotel and Convention Center located in Viña del Mar, In the table and graphic we project an estimated occupancy for the Hotel depending on the demand throughout the year. Pricing strategy Pricing Strategy Chapter III The competition and demand variations between the Sheraton Hotel, the Pullman Hotel and the Enjoy Hotel. Chapter III Sheraton Miramar Hotel Sheraton Miramar Hotel This 5-star hotel overlooks Valparaiso Bay and features deluxe rooms with panoramic views of the Pacific Ocean. It also offers free Wi-Fi and an outdoor pool. Rooms feature plasma TV, minibar and air conditioning. It also houses the Sheraton Fitness Spa, equipped with an indoor heated pool and sauna. Pullman Hotel Pullman Hotel The Pullman Viña del Mar is a 5-star hotel with great comfort and rooms overlooking the sea. In other words, it is the perfect place to rest after a day of sightseeing around the city. Our modern rooms are accessible for people with reduced mobility, have queen size or king size beds, free WiFi access, flat screen TV with streaming service, toiletries in the bathroom, soundproofing, air conditioning and sofa. Enjoy Viña del Mar Hotel Enjoy Viña del Mar Hotel During your stay at Enjoy Viña del Mar you can enjoy excellent services, among which we can highlight: convention center, 24-hour reception, buffet breakfast, pillow menu service, access to Natura Vitale Wellness Spa, wireless connection, free parking, room service, 24-hour telephone assistance, access to Casino Enjoy Viña del Mar and more. Chapter IV Economic and financial indicators and control policies designed to ensure business operation. Chapter IV International arrivals International arrivals data Activity of touristic Accommodation Other data to consider is the “Encuesta mensual de alojamiento turístico” by the National Institute of Statistics (INE), where it shows the activity of touristic accommodation, considering the aspects of room occupancy rate, overnight stays, revenue per available room (RevPAR) and average daily rate (ADR). The results considered are from the years 2019 till 2022, taking the month of August as point of comparison before, during and after the pandemic. Activity of touristic accommodation August 2019, 1,836,925 overnight stays were recorded in the country, increasing 2.4% over the same month of the previous year. The national room occupancy rate was 37.4%, total countrywide RevPAR reached a value of $20,834, growing 0.9% in twelve months and ADR registered a national total of $55,733, decreasing 0.1% compared to August 2018 2019 2020 August 2020 in the middle of a pandemic, 261,842 overnight stays were recorded in the country, a decrease of 85.7% with respect to the same month of the previous year, the national room occupancy rate was 21.0%, a decrease of 16.35 percentage points, the country's total RevPAR reached a value of $8,070, falling 61.3% in twelve months and ADR registered a national total of $38,363, down 31.3% compared to August 2019 2021 August 2021, 1,163,230 overnight stays were recorded in the