Packaging Presentation
Transcript: How did you get started designing packaging? Was it something that you always had an interest in doing, or was it something that just came out of necessity? What kind of companies or people have you designed packaging for? "Everlast,and Nelly recently. I did the branding and packaging for a HDTV antenna manufacturer that really helped to grow their business at retail. " "I became a designer by default. I really wanted to do set design but I realized that there was a small window of opportunity with that profession so I switched to graphic design." Designer by default Out of the packaging you have designed is there any one project that stands out among the rest? Maybe it was more enjoyable or more difficult than the others? Tremendous Opportunity Are there ever any recurring problems that you find yourself having to deal with and work around when designing a package? Self-taught Designer "I went to Parson's in New York but I did not get a degree. I am basically self-taught and that's good because I never stop teaching myself." Background Info. What school did you receive your degree from? I will do a design study based partly on what I have heard from them and partly on what I think the direction should be. Once out of school, did you go freelance right away or did you start out at a design firm and then eventually transition to freelance? Joan Curtis "TOO MUCH COPY." Joan Curtis "It usually depends on the project, but most of them have an idea in mind." "That's were you really learn, on the job." When you are given a packaging project, does the client usually come to you with a design in mind or do you find that you usually have to start from scratch? As a designer is there any specific process that you go through with every project, or do you have certain philosophies that you abide by? If so could you briefly describe, or list them out? - Lives in the St. Louis area right around Kingshighway. - She loves to design anything and everything. - She has several horses and loves to go riding and take care of them. - She has worked with several large clients in the past year. - She has worked with one of our Illustration teachers Bob Shay. "All of the projects were good, because I love to design. None of them really stick out more than the others. Having a really big budget to work with is always a bonus though." I start designing. - Ask as many questions as possible When did you decide/know that you wanted to become a designer? - Once we are both happy with the look and feel. - Design study Oh no, I could have never gotten this far along had I not had the tremendous opportunity to work with amazingly creative people at the jobs I have had. That's were you really learn, on the job. - Joan Curtis "I just treat package design like everything else I design. I always had an interest in designing packaging. I liked the idea of working in 3 dimensions. It also came out of necessity, in that I worked at a firm for a while and most of the projects that were assigned to me were package design." Packaging Design