Applebee's Kickoff Presentation
Transcript: -1989: IPO offering; become Applebee's International, Inc. (APPB) Learning from Articles -2007: purchased by IHOP Current Campaign -1980: Palmers' opened first restaurant in Atlanta, Georgia -2010: Launch Unbelievably Great Tasting and Under 550 Calories menu Questions? -Chili’s -T.G.I. Friday’s -Olive Garden -Ruby Tuesday’s Projective Techniques -Philosophy: to serve good food to good people "Waiter, I'll Have the Crowd Pleaser" The Wall Street Journal "...Ditch the Restrictions" The Wall Street Journal Brief History of Applebee's Applebee's Competitors Group One: Kickoff Assignment D'Ann Ayers Bailey Bennett Rachel Bishop Jacquelyn Sorrells Jessica Yao -The Looking Glass -Timescape -Sentence Completion- When I think Applebee’s I think... If only this product was... If only they offered... -Word Association Applebee's, burger, neighborhood -Simile and Metaphor Applebee’s is like a... To me Applebee’s is... -2008: purchased by DineEquity, Inc. -Unbelievably Great Tasting & Under 550 Calories menu -There's No Place like the Neighborhood