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Concept Design Presentation

Transcript: Concept Design Presentation Unit 10 - Engaging An Audience Concept Overview Brief Concept Overview my concept for this unit is to create social media adverts for Neal's Yard in order to gain attention from younger people. social media is some of the most effective ways to advertise products to potential customers and to gain attention from different audiences. i want to create an advert that catches a persons attention and therefore makes them want to look more into Neal's Yard as a company and even think about and then purchase a product. i am also creating an advert that fits their current advertising style as to keep within what they're already doing. their adverts are simple, natural and beautiful to look at. Types of advertising Adverts I've been thinking about several different advertising options and the best platforms to create adverts for. My preferred options are Instagram stories and Twitter as i use those most often and that's also the places where i get most exposure to different types of adverts. One of the things i'm going to have to work around is coming up with the advertising ideas by myself as Neals Yard currently doesn't have have any social media adverts. I will be looking at their other current adverts to get inspiration. Targeting an audience One of the things I've learnt from my research but also from myself being a consumer is that what works and attracts one age group definitely doesn't work from another. That's one of the reasons I've chosen to do a social media advert, it will attract and target a younger demographic. Targeting An Audience I need to create an advert that is going to capture the persons attention long enough to stop them from continuing to scroll. By doing research i can look at the best adverts that seem to engage younger demographics then incorporate as much as i can then into mine. When thinking about this project i wanted to make sure i was doing something i could be inspired doing and something that had an amazing message or ethos behind. Ethos Company ethos As customers you can expect to see: - fair pricing - efficient and knowledgeable service - straightforward descriptions of products and services - freely available information about products and suppliers this means that from the products you are buying you can expect good quality products that have been made with both the enviroment and the staff behind them in mind. And know that behind the scenes staff can always expect: - stimulating working atmosphere - a fair share of responsibility - opportunities for career and personal development - transparency around the companies’ policies and actions questions?

Template Design

Transcript: Definition of Templates Templates are standardized formats used to create documents, presentations, and projects. They offer a consistent layout, making it easier for users to add content without starting from scratch. Examples of Successful Templates Corporate Presentation Templates Introduction to Templates This section highlights various successful presentation templates across different sectors, showcasing how tailored designs can enhance communication effectiveness. Each category serves distinct purposes, from corporate strategies to educational insights and creative showcases. Templates are pre-designed layouts that provide a structured format to present information efficiently. They play a vital role in enhancing productivity and maintaining consistency in design across various types of content. Corporate presentation templates are designed to convey professionalism and clarity. They often include structured layouts, brand-consistent colors, and infographics that support data-driven storytelling, making them suitable for annual reports and stakeholder meetings. Importance of Templates Creative Presentation Templates Types of Templates Creative templates emphasize artistic design and originality, often incorporating vibrant colors, unique fonts, and imaginative layouts. These templates are ideal for startups, creative agencies, and individual portfolios, allowing for personal expression and storytelling. Utilizing templates enhances efficiency by reducing design time and ensuring uniformity. They help reinforce branding while allowing users to focus on content rather than layout. Templates come in various forms, including business presentations, educational slides, and creative designs. Each type is tailored to specific needs, ensuring effectiveness in communication. Educational Presentation Templates Educational templates are tailored for lectures, seminars, and workshops, typically featuring interactive elements and visual aids like diagrams. Their focus is on facilitating learning, making complex information accessible to students and audiences alike. Template Design Collaboration Tools Online Resources Effective collaboration tools such as Google Slides and Trello facilitate teamwork in template design. Google Slides allows multiple users to edit templates simultaneously, while Trello helps organize tasks and feedback, ensuring a streamlined workflow and improved communication among team members. Numerous online platforms provide templates and resources, such as Envato Elements, where users can access pre-designed templates across various categories. Websites like Template.net and SlidesCarnival also offer free and premium options, significantly speeding up the design process and ensuring a polished final product. Software Options Crafting Effective and Engaging Presentation Templates Several software solutions are integral for creating templates, including Adobe Illustrator for its advanced design capabilities, Microsoft PowerPoint for its user-friendly interface, and Canva for its extensive template library and ease of use. These tools offer various features catering to different design needs, making them invaluable for template creation. Layout and Structure An effective template layout ensures a logical flow of information. Key elements include balance, alignment, and spacing, all of which facilitate readability and comprehension. Using a grid system can help maintain alignment and consistency throughout the presentation. Tools for Creating Templates Modern template design relies on a variety of dedicated software and online resources. Utilizing the right tools enhances efficiency, creativity, and collaboration throughout the template development process. Color Schemes Designing Effective Templates Choosing an appropriate color scheme can significantly influence the audience's emotions and perceptions. Effective color combinations create contrast, enhance readability, and convey branding. Common strategies include using complementary, analogous, or monochromatic color palettes to achieve desired effects. Creating effective templates requires a careful focus on layout, color schemes, and typography to engage and communicate with the audience strategically. Optimal design choices can enhance the template's usability and ensure the intended message is delivered clearly. Typography Typography plays a crucial role in setting the tone of a template. Selecting fonts that are both legible and on-brand enhances the message's effectiveness. Considerations include font pairing, hierarchy, and spacing, which can all markedly impact audience engagement and comprehension. Summary of Key Points Templates are vital tools that streamline communication and organize information effectively. Key takeaways include their importance in enhancing professionalism, ensuring consistency, and fostering creativity across various applications. Emerging Trends in Template Design Consistency in Design Template design is

Template Design

Transcript: Motivation Motivation Advantages both economically and politically. Influence public opinion, thus the ability to impact societal perceptions and even shape policy decisions. Can work as a framework for policymakers, social media platforms, and civil society to monitor and respond to the evolving landscape of political discourse. Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. Methodology A pipeline with 5 stages+ Data A pipeline with 5 stages+ Stage.1: Preprocessing Stage.2: Topic Modelling Stage.3: Event Detection Stage.4: Story Extraction Stage.5: Competing Narratives Detection 1.2 million tweets of European politicians extracted from Twitter for the period from January 1, 2022, to December 31, 2022. Tweets are narrowed down to tweets authored by German speaking politicians in 2022. Extracted tweets attributes: 'id', 'user-id', 'date', 'text', 'lang', 'translation' and 'sentiment'. Map of user party affiliation, which includes user IDs and their corresponding party affiliations. (Source: Wikidata) Put a bold statement here Use this space for details that you haven’t talked about yet. Relate what you’re saying to the nearby image so your audience has a visual, too. Use this for a powerful quote or statistic. Content Motivation Introduction.. Data. Method. Evaluation. Conclusion. Automated Identification of Competing Narratives in Political Discourse on Social Media Ahmad Hamadeh Hannover, den 15. Mai 2024 Conclusion

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