Listing Presentation Template
Transcript: Presented by Krystyn Elek to OWNERS Address ABOUT BROOKLINE OFFICE With three local offices, Unlimited Sotheby's leverages superior visibility in prime locations. Our "triangle" of coverage is between our offices on Beacon Street in Coolidge Corner, Centre Street in JP, and Center Street in Newton. TEAM LISTING TEAM In her role as Marketing Director, Amelia has more than ten years of public relations and strategic communications experience. She helps build and execute a customized marketing plan for every Unlimited Sotheby's listing. A Skilled Team of Marketing & Administrative Professionals Amelia Egan Amy DalCanton Julie Powers How I can help you: Connecting personally with clients and understanding their individual needs, I tailor the process of buying or selling while keeping it straightforward and efficient. I am passionate about building and maintaining relationships with my clients by putting their needs and satisfaction above all else, all while operating with integrity. Experience Matters: I possess a unique blend of experience, having worked with buyers and listings in Brookline, Newton, Back Bay and the South End, and as a top-producing leasing agent in the Greater Boston area. In addition, I was an integral part of the successful sell-out of a 19-unit building in Porter Square. Pairing local expertise with global outreach, I garner top dollar for sellers and provide distinctively supportive representation for my buyers. A Straightforward Approach: With a life-long passion for ice hockey, rugby, and softball—as both an athlete and a coach—I blend a team approach and provide hands-on consultation and education for new and experienced clients. As the Unlimited Sothebys Administrative Manager, Julie helps streamline the transaction process for all agents. She serves as a vital bridge between the high-level accounting on a deal, and the daily tasks that agents accomplish. Amy is the powerhouse behind executing marketing and transactional details. From scheduling photographers to confirming checks to be processed at closing, she is the utility player that keeps every deal moving forward seamlessly. GLOBAL BRAND BRAND MARKETING A brand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization or product. The Sotheby's International Realty brand marketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to sothebysrealty.com. HERITAGE The Sotheby's International Realty brand harnesses the worldwide recognition and prestige of the Sotheby's name. Auctioneers since 1774 with a tradition of marketing the world's finest possessions, Sotheby's is now an innovatibe global art business serving the most discerning clientele. Sotheby's International Realty benefits from this tradition through equity in the brand name and a concentrated marketing collaboration. HERITAGE SUCCESS IN NEW ENGLAND In 2015, the New England affiliates acheived extraordinary success in the marketplace. With 97 Sotheby's International Realty offices in Maine, Massachusetts, New Hampshire, Vermont, Connecticut, Rhode Island, and Westchester County, our network offers an unparalleled opportunity for each homeowner to reach a regional audience of highly-qualified homebuyers. In New England, we work closely with members of our network to create the highest level of exposure for our properties. With Boston ranking as the 9th busiest city in the country for relocations, there is a vital interplay between the city, the suburbs, and the islands. SUCCESS IN NEW ENGLAND Average 170 sales/month over $1M Sold over $8.4 billion in total volume Represented nearly 13,000 transactions INTERNATIONAL PRESENCE What does it mean to be "international" in scope? For us, it means having a truly gobal presence. It's one of the reasons that 55% of visitors to sothebysrealty.com are from outside of the United States. That's more than 1/2 a million unique international visitors per month. Our brand has 825 offices across 61 countries worldwide. We have exclusive relationships with high-profile foreign media. Our website allows people to view every listing in 17 different languages. Our easy-to-use mobile app is the only luxury real estate app that markets properties in nearly 70 countries. When visitors from other countries come to the U.S. they know our brand. INTERNATIONAL PRESENCE GLOBAL MEDIA PARTNERSHIPS We promise more than one billion impressions driving to sir.com and your property listing. With an emphasis on brand exclusivity, cutting-edge technologies, strategic positioning, social traffic drivers, and video content integration, we utilize hand-selected media powerhouses whose innovation, experience, and international impact allow our brand to connect successfully with a global consumer. GLOBAL MEDIA PARTNERSHIPS The New York Times The Wall Street Journal Architectural Digest BY THE