90 day plan
Transcript: 90 day Plan Winning the DACH market TIMELINE TIMELINE Learn & Research Learn & Research Product (options, limitations, plans) Customers (pain points, seasonality, industry, usability) Value proposition Existing Go to market strategies Successes & failures (industries, seasons, contact people, product) Competition Go to market Go to market Target market Region Size Offices Industry Company culture Status quo of travel managent Examples: Trekksoft (online booking softwar for tour operators), DeinDeal, Mydays, Housetrip, Premotion DACH 50 - 1.000 Several offices E-Commerce (Lifestyle, Experiences) Agility, Empowering employees No corporate rates Lead acquistion strategy Offline Fairs: Startup fairs (eg. NEXT Hamburg), Industry fairs, Corporate Travel fairs Business consultancies Local ambassadors: Regional support organisations (Standortagentur Tirol), Influencers Strategic partners (Unis, Working spaces, E-commerce service companies) Online Social media platforms Strategic partnerships (with companies that provide our inventory) Local business register Acquistion Consider most appropriate point of contct Consider time of day Timeline Peak in business travel Patterns in business travel Purchasing & decision making cycle Budgeting Build pipeline & make first contacts Build pipeline & make first contacts Create database Contact clients & verify go to market strategy Track successes (develop metric) Revise strategy