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Competitor Analysis Template Powerpoint

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Template for Hairdresser Competitor Analysis

Transcript: Introduce your first point This is where your presentation starts. Provide context for your audience and make it easy for them to follow. Follow up with another point Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. Follow up with another point Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. Make this anything Dive deep into your first point or make a new one Limit your words so your audience stays focused Use visuals to help Make this anything Follow up with another point Wrap up quickly Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. A final point, a quote, more context — adapt the template to fit your needs. Remember that your presentation is almost done, so keep it simple. Make this anything Dive deep into your first point or make a new one Limit your words so your audience stays focused Use visuals to help Summarize each point you made Give quick call-backs so your audience remembers Make it clear this is the end Thank you! Leave space for questions Make a bold statement Make a new point Use this space for details that you haven’t talked about yet. Relate what you’re saying to the nearby image so your audience has a visual, too. Keep it quick You have space for details later Use visuals to help Make this anything Use this space for details that you haven’t talked about yet. Relate what you’re saying to the nearby image so your audience has a visual, too. Make this anything A final point, a quote, more context — adapt the template to fit your needs. Remember that your presentation is almost done, so keep it simple. Make this anything A final point, a quote, more context — adapt the template to fit your needs. Remember that your presentation is almost done, so keep it simple. Provide any important context here Use this space for details that you haven’t talked about yet. Relate what you’re saying to the nearby image so your audience has a visual, too. My presentation Subtitle here

Competitor Analysis

Transcript: Turnover for the year 2012 was at Rs.5,263,000,000 Rs.4,548,974,053 Milco Spends on advertising 2011 Rs.3,733,923,000 2009 Lakspray Nestle Lanka Milk Foods Maliban Reported the lowest net profit since 2009: Rs.4,601,000 Rs.16,380,000 2013 2013 Lakspray 700% increase in sales before 2010. Nestle Maliban milk powder was asked to be taken off the shelves due to reports that the milk powder was contaminated with DCD. There were a number of other milk powder brands that were asked to do the same. However, it did affect Maliban milk profits for the year 2013. Net Profit Ratio: 1% 2012 Highest growth in the milk powder category 2010 Maliban Rs.10,640,000 Loss of Rs.226,000,000 Rs.37,240,000 Maliban Net Profit Ratio: 2% Rs.73,800,000 2012 Rs.332,156,255 REVENUE 2012 Rs.19,437,934,000 Rs.30,000,000,000 annual turnover 2013 Despite the DCD issue, the company as a whole (Lanka Milk Foods) reported the highest net profits compared to the past five years with Rs.231,000,000 Rs.3,259,460,000 Following the DCD crisis, the advertising of imported milk powder was banned in 2013 2010 Rs.25,805,708,000 Rs.3,190,564,000 2012 2013 Competitor Analysis Maliban 2012 Farmer Managed Societies (FMS) Services such as free transport to the FMS, training for modern dairy production etc. Benefits for farmers in terms of healthcare etc. Consumer information and support programs regarding nutrition Healthy kids program Rural development in terms of training and technical asistance etc Water and environment sustainability Profits Purchasing extra liquid milk in order to support the farmers 2011 Rs.2,969,741,000 2010 Rs.4,242,074,424 DCD contamination reports Lowest net profit ratio's for Lakspray Lanka Milk Foods June 2013 Revenue: Rs.15,300,000,000 2011 Rs.906,000,000 Net Sales Value (NSV) Education programs on dairy nutrition Employee welfare Religious ceremonies for the community Rs.28,571,488,000 With much demand in the country for full cream milk powder, the key competitors for the Fonterra company (producer of Anchor and Ratthi) would be milk powder brands such as Nespray, Nespray Everyday, Maliban, Lakspray, Ambewela, and Highland. Once known as a country in which the demand for full cream milk powder was consistently growing, there have been changes in the market for the past few years. There is also much competition being created amongst the major brands, some of which are internationally renowned, while others are more locally based. 2011 2011 For Lakspray between 2009 and 2012 Highest net profit ratio (2010): 37% with turnover of Rs. 3,259,000,000 2012 PROFITS Profits of some brands have declined over the past few years while others have experienced more gains. Despite the controversy that had been surrounding powdered milk during the past year, it is predicted that the overall full cream milk powder market would experience a surge in demand in the next quarter or in the near future. REVENUE Milco has experienced declining profits for the past five years. Rs.28,440,000 2012 2009 2012 Rs.47,880,000 2013 - 3RD QUARTER 2009 - 2012: 53% growth in profits Milco Workers strike Profit (or loss) Maliban Reasons for declining profits Maliban Lanka Milk Foods DCD SCARE Loss of Rs.23,000,000,000 Rs.21,439,008,000 2011 Milco TURNOVER Nespray Overall Market Nestle 2009 Rs.4,093,051,886 Rs.3,428,867,000 2009 Rs.2,977,668 Increasing fuel prices 2009 Nespray Rs.146,940,000 Maliban Corporate Social Responsibility (CSR) Abhayadana program Monthly scholarships for students who excel in their studies 2010 Rs.33,180,000

Competitor Analysis

Transcript: Founded: 2013 Founded: 2011 Pros: Competitor Analysis Training Slate Pros: Asthetically very appealing and easy to use for users of the app. Nike overall has a very strong following due to the name that the company has made for themselves especially with gear. Does a very good job promoting the app via stores. App: appearance is very clean and has videos and pictures to guide people through different exercises and workouts. The videos are easy to follow along with and also have countdowns and reps. The app is mainly directed towards women's training. NTC-Nike Training Club Website: There is no website just for NTC app which doesn't allow for people to view the app on other platforms by Pump One Target Audience: Women, Women's training Bridge Athletics Gain Fitness Cons: The app is only directed and mainly marketed towards women. example: all the social media is @NikeWomen Fitness Builder

Competitor Analysis

Transcript: Innocent uses as a little much as possible material to make their cartons. They aim to also use tops and packaging that are recyclable, whilst avoiding high carbon materials and still allowing their drink to not go off too quickly. Innocent smoothies sells an average of 2 million smoothie per week. In 2006, They had a turnover of £100 million. They also donate 10% of profits to charity Additional information Innocent Smoothies Innocent Smoothies Competitor Analysis Packaging I researched into Innocent smoothies as they are my main competitor. They are the main smoothie brand in the UK and are sold in most stores; so i felt that they would be appropriate

competitor analysis

Transcript: But after our focus group, it was decided that it didn't really appeal to people that much and we needed something a bit more eye-catching. We went back to the drawing board and came up with this new and improved logo and design. We came up with the new name 'Blueberry Smoothie' as we thought it was more self explanatory compared to our previous logo. Our first logo design was BBS (Brain Boost Smoothie) with our strap line being; 'Giving you the boost you need'. We chose a smoothie because it was different to existing products on the market as well as the blueberry flavour. Bottle Gender I also noticed that they place the leading branded drinks e.g. Red Bull, Monster, Dr Pepper, Pepsi Max, 7Up... alongside sandwiches and convenience foods. This is because around lunch times people don’t generally have a lot of time to go venturing into lots of different isles looking for cheaper alternatives to the leading brands along with special offers. By placing them there people will be more inclined to purchase them along with their lunch and not really pay attention to their price. And with them being at the front of the store, the leading brands are placed at the top of the shelf at people’s eye level so they are most likely to notice them. Competition research Our drink is aimed at both males and females, younger and older individuals as it will be beneficial for all sectors. Price We have set a price of £1.49 for our smoothie which we feel is an acceptable price for a 250ml bottle considering the content. But as an introductory price of £1.00 in order to encourage people to buy the product By going into a number of different types of shops and analysing the way in which the drinks isles are laid out, I noticed that in supermarkets they will place their own brand products on the top shelves and put the leading brand of drink on the bottom or lower shelves. I think this is because they would like their customers to notice their value products before they see the leading brands to increase sales. Also by not putting the leading brands where they are expected to be, means the customer will spend more time in the isle browsing for that particular product but might also get distracted by the other products on offer. Why smoothie? Competitor analysis The bottle size (250ml) was chosen because not only is the flavour of the drink quite strong, smoothies are filling and expensive in larger quantities. If we chose a larger bottle, people will be deterred from purchasing it because of its high price. Drink design

Competitor Analysis

Transcript: Competitor Analysis LOWE'S Weaknesses They hold a big share of the market place for donations in Lubbock Texas Tech University has students looking to buy cheap furniture and other items Their partnerships with the Lions club and United/Market Street allow them to extend donation sites Opportunities Many options for donations online Will pickup items and have drop off locations Well known and advertised Sponsored by well known organizations THE SALVATION ARMY The Home Depot Dedicated to helping people in need "Donate Stuff. Create Jobs" Trying to establish better lives through donations and charity Strengths Higher prices than ReStore Not local Strengths More variety of goods than the restore Trucks at various locations around Lubbock Very well known throughout the community Image Weaknesses "Never Stop Improving" Professional image MyLowe's personalized account of your Lowe's purchases Advertises to suburban families Local Realty Companies Threats Weaknesses Weather Bad weather causes people to need wood to board up windows and tarps to cover bushes The Lubbock community as a whole is seen to be more rugged and they could be more inclined to go to The Home Depot rather than Lowe's. Other large chain stores Home Depot Ace Hardware Sears 1. Keller Williams Realty 2. Coldwell Banker Lubbock 3. Re/Max Lubbock 4. Century 21 Lubbock 5. Westmark Realtors STRENGTHS Very professional websites, marketing plans, and local presences Exploit online marketing tools very effectively Large work forces at their disposals Interest rates dropping Housing market crashes Large amounts of realty competition (counted over 30 different companies/ sellers in the $50,000- $75,000 range) Habitat for Humanity Working Class "More Saving. More Doing." Nascar driver is Joey Logano Cheaper than Lowe's or other big name stores Go to The Home Depot when you're doing something for yourself, but you go to Lowe's when you're doing something more professional Interest rates are not flat rates For profit businesses Must charge higher prices "DIY" (Do It Yourself) is very popular right now HGTV and similar channels advocate for DIY projects, and shows are sponsored by Lowe's Well-known A lot of money and advertising Online shopping and shipping Jimmy Johnson (NASCAR driver) does advertisements Prices are higher compared to: The ReStore Wal Mart Sears Amazon Difficult to find help in The Home Depot Opportunities Habitat for Humanity is well known as a non-profit organization that builds houses for the less fortunate. But what is less known is the Habitat for Humanity resell shop, or, the ReStore. We will be comparing and contrasting the major competitors of the ReStore shop. The economy weakening If the economy is struggling, people are less likely to donate money to charity People wanting Tax Breaks The economy lowering, donors are likely to donate for the tax break purpose The economy strengthening will result in donors to want to give a portion of their wealth to charity Threats Opportunities Goodwill Threats Lowe's Ace Ace is going after the "working class, neighbor image" Sutherlands ReStore Savers (for clothes) Salvation Army Any other store that accepts online donations Economic downturns that would result in less donations Most Competitive Local Realty Companies in $50,000- $75,000 Range (according to lubbockrealestateonline.com) Weaknesses Image IMAGE Image Is known for low-quality items Susceptible to theft The store itself is dirty and not well maintained Strengths Lubbock's growing economy bringing in new residents College students seeking low cost housing. Moderate income, young families. Opportunities There is no longer a store in Lubbock There are no more donation areas in Lubbock Threats All of the major realty companies in Lubbock portray themselves as very family oriented. Each claim to have the best value in Lubbock Highly professional images Each use "the ideal home" as their default website cover photos. Opportunities Strengths Large Corporation that everyone is familiar with Online Shopping Thought of as less expensive than Lowe's or other home improvement stores Image Threats WEAKNESSES Donations by spare change, clothing and other necessities Christian valued charity A charity that helps during natural disasters Nationwide

Competitor Analysis

Transcript: To research primary & secondary competition What are Joinwell's competitors up to? Helps to get a clear picture of the ins and outs of other companies Identify what makes them successful Gives insight into strengths and weaknesses of other companies Aids to assess threats Fino Satariano OnePercent Idea Casa Form Isabelle Spina If I had to choose it would be... Camilleri Paris Mode One Two One Primary Competitors Why doing a competitor analysis? Secondary Competitors Competitor Analysis THANK YOU & WISH YOU A GOOD DAY!

Competitor analysis - Prezi template

Transcript: PROBLEMS http://facebook.com/prezibase It's all starts with thinking for Customers Solutions CONTINUE YOUR STORY YOUR HEADLINE THAT YOUR NEIGHBOUR KNOWS THAT YOU FEED HIS DOG.... THE BRAIN How competitor thinks? PUBLIC SECRET Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment PROFILES SECRETS AND INFO IDEAS "For searching information, use google. For searching good ideas, talk with friends. For searching secrets, read newspapers" SECRETS? GET MONEY "It is scientifically proved that one brain is never enough. Two or more is better - talk with friends and coworkers to achieve your goals" But in shop, use credit card WHAT THEY DO RIGHT AND I DO WRONG COMPETITOR PROFILING What competitor thinks? WE NEED BETTER PRINTER Sometimes you might find out too much... from Wikipedia PORTFOLIO Determine who your competitors are IT MIGHT BE USEFUL TO HAVE ONE Location of offices, plants, and online presences History – key personalities, dates, events, and trends Ownership, corporate governance, and organizational structure CHANGE COLORS, SYBMOLS RECOMMENDED PIN: MONEY RESOURCES "If you have a good quality printer you can print money and own it, if it makes you happy." USE SYMBOLS "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum." SEPARATE ELEMENTS 0 MUST GO AND THROW OUT GARBAGE AGAIN HOW TO FIND INFORMATION? Analyzing competitor

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