Competitor analysis
Transcript: Threats Competitor Analysis Competitor analysis Weaknesses The market is competitive and highly fragmented. It is subject to rapid change and is sensitive to new product introductions and marketing efforts by industry participants. Competitors vary in size, scope of services offered and platforms supported. An important and influential fact is that most of the largest competitors have longer operating history and grater financial, technical, sales and marketing resources. USP- Technical features. Brand awareness - Generating social media content, articles, press releases, videos, adverts. Marketing and advertising strategies: 1. Largest Competitors: Sponsorships. Strong social media content. Active and influential social network accounts. YouTube channels. Articles in various publications. Powerful website. Awards. 2. Smaller Competitors Limited to moderate social media content. Awards. Relatively active social network accounts. Interactive websites. Waters Technology (7000 Readers) SPONSOR PACKAGES | 2014 Special Reports Each special report opportunity is open to a maximum of six vendors. 1 > $15,990 / £7,995 Personalised PDF of the special report that will only include your company logo on the cover so your sales teams can distribute to your clients and prospects Thought leadership full-page contributed article (750 words plus headshot) Full-page colour advertisement in Inside Market Data weekly issue and on iPad edition Full-page colour advertisement in the report and on iPad edition (fully optimised option) 100 hard copies of the report to send to clients and prospects Plus, options outlined in Level 3 package 2 > $11,500 / £5,750 Personalised PDF of the special report that will only include your company logo on the cover so your sales teams can distribute to your clients and prospects Full-page colour advertisement in the report 50 hard copies of the report to send to clients and prospects Plus, options outlined in Level 3 package 3 > $7,990 / £3,995 Full-page write-up of the Q&A displayed as editorial (750 words in total) Head shot of company representative, company logo, telephone number and website address on page PDF of the special report to distribute via your website or circulate via email Company logo on report front cover Whitepaper content creation - Total Gross Cost: US$19,495 (including 50 leads) Webcasts (live audio or video)- Total Gross Cost: US$37,495 (including 150 leads) Video whitepaper- Total Gross cost: US$28,495 (including 100 leads) Exclusive special report -Total Gross Cost: US$29,975 (including 75 leads and 50k impressions) Strengths Costs Largest Competitors: Bigger budgets. Stronger brand awareness. Smaller Competitors: Awards which lead to brand awareness and credibility. Efficient and strong product. Opportunities Marketing/Social Media Context Largest Competitors: A big part of the social media content can be easily classified as irrelevant (Twitter) for the market. Smallest Competitors: Leak of information (social media/news/insights section) on the websites. Limited budget.