Kick-Off
Transcript: Kick-Off Customer Analysis History of the Drinks Market Trends The market for sports and energy drinks are very competitive right now. In 2012, total U.S. sales for the energy drinks and shots market was worth more than $12.5 billion. 5% of adults consume energy drinks 5-7 times per month and less than 2% drink energy drinks 10 or more times. Consumers usually range from ages 18-34, men, Hispanics, Pacific region residents, and adults with children in the household. Target Market The first on the market in the United States was Red Bull in 1997 Most sports drinks are moderately isotonic, having between 4 and 5 heaped teaspoons of sugar per five ounce (13 and 19 grams per 250ml) serving. How to Advertise Distribution design by Dóri Sirály for Prezi In order to speed up the marketing process, our wholesalers will be rack jobbers. These rack jobbers will count the stock on the shelves and be accounted for restocking and always keeping them available to customers in our retailer’s stores. Our mode of transportation will be trucks. This method is most effective because of the cheaper cost, lack of delays, and above average speed. One doctor said, “The biggest worry with energy drinks is they have been linked to heart problems in those with a predisposition, although such cases are rare. More common, he said, are weight gain, dental issues caused by the caffeine and sugar in the drinks, stomach aches, anxiety , shakiness and sleep problems.” Our endorser will be Peyton Manning from Colorado. Peyton is a famous NFL football quarterback. He is on track to make it to the Hall Of Fame. He is now 37 years old, and has featured in many other commercials, making him a household name. Health Concerns If we can promote our product to a target market that is willing to expand on sports drinks then we can bring in ten times more businesses. A good idea is to hit the very increasing markets that can bring about a wider sports energy drink product line. The more drinks we can give to the public the more palettes we can accommodate.
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