Final Client Presentation
Transcript: Motivation Coaching Inc. Mission: To create people development and system strategies for clients and companies that result in increased success and business sustainability leading to greater profitability and desired outcomes of the clients. Strategic: To provide a platform that allows clients to be more successful in their field of expertise focused on increasing bottom line profitability, leadership skills and team building for future growth and development. Overall Marketing: To expand the footprint of the company's reach through targeted demographic campaigns. Situation Analysis of M.C.I. Situation analysis Strengths: 1. Unique and customized coaching and consulting plans focused on achieving client goals and objectives with a proven track record of success. 2. Provocative questioning techniques that yield clarity of focus for clients to move from being “stuck” into action that leads to desired results. (Create environment that allows clients to being vulnerable and acknowledging failures.) 3. Communication flexibility and resource applicability to best assist the client through 1-1 executive coaching, workshops, team training and profile assessments to create options for success and development. Weaknesses: 1. Lack of staff to fully support objectives. 2. 100% referral based company. (While great, this could change at any time.) 3. Reliance on company principal for the majority of direct work with clients. Opportunities: 1. Maximize the usage of credentials and experience level that is a differentiator in the marketplace through employing an active marketing strategy. 2. Develop a “go to” website that creates a landing space for existing and potential clients to experience the company offerings and learn more about potential engagement. 3. Create marketable usage of intellectual property, including books, complimentary products and audio/visual applications (Ted talks, podcasts, blogs, vlogs, etc.) Threats: 1. AI-rapidly changing market with intro coaching opportunities including AI. 2. “What If” scenarios regarding potential lack of availability of the company principal. 3. IP-capturing intellectual property in marketable products and services before it is dated or duplicated by the competition (or both). Strengths, Weaknesses, Opportunities, Threats S.W.O.T. Through the use of email, social media such as Facebook, and a mobile website. This organization will expand its reach to as many organizations/individuals that it can to provide resources/services that can enhance success and sustainability. What are the Details? Digital Marketing Objectives Increase awareness of M.C.I. Improve Sales Conversion Rate To present core features of organization in a clear, concise, and understandable manner to clients. Provide content that is a balanced mixture of text, multimedia, etc. that is mobile appropriate. Mobile Website Objectives What are the Mobile Objectives? How does this help us meet Target objectives? Increasing awareness of M.C.I., increases conversion rate of clients. Providing a quality mobile website with clear-cut information ensures convenience for client and ease of accessibility to resources/content of M.C.I. Providing a balanced mixture of content ensures that M.C.I.'s message is delivered to client's with varying communication styles and time to browse for services. Increase brand awareness Increase reach to potential clients within target demographic. Increase traffic of organization's website. To increase messages/inquiries to organization. To promote video/ad viewing Facebook Objectives What are the Facebook Objectives? How does this relate to our other objectives? Promotion of videos and ads increases interest in visiting M.C.I.'s website, which increase traffic. Increasing inquiries of M.C.I's goals, mission, etc. introduces clients to alternative platforms or resources for enhancing both individual and business success. Being able to target the demographic desired allows for more reliable data on what types of ads/videos appeal to potential clients within the business field To inform companies/individuals of what Motivation Coaching Inc. is and what services/resources it provides. To attract potential clients that require M.C.I's services and to keep current customers. To guide the users to visit the website to learn more. To have a 20% open rate. To have a 35% click-through rate. To reach 10,000 potential clients with the email campaign To increase website attendance by 12% Achieve these goals within 6 months. Email Objectives What are the email Objectives? How does this help us reach our objectives ? These goals are necessary to expand the companies reach to potential customers. They align with the marketing objective of creating a platform in which customers have a resource to improve team-building skills , leadership skills, communication skills, etc., within a company or an individual. Here are my two creatives and why I built them this way. The Nuts and Bolts Creative Motivation