Bid Presentation
Transcript: Alexandria Howze Bryce Wilkerson Christopher White Triathlon World Cup Series Long Distance Triathlon World Championship Long Distance Triathlon World Championship 4km Swim= 2.5 miles 120km Bike= 74.7 miles 20 km Run= 12.4 miles What is a LD triathlon What is a LD triathlon Invented in the early 1970s by San Diego Track Club Consists of: 10km run 8km bike 500 metre swim 1989 triathlons were Olympic status 2000 Olympics in Australia History History Triathlon Weihai, Shandong - China- 2014 Motala, Sweden -2015 Oklahoma City, Oklahoma- 2016 Penticon, Canada- 2017 Previous Host Cities Previous Host Cities Video Video https://www.youtube.com/watch?time_continue=50&v=fq1hpABpsvM We serve multi-sport athletes of all ages and abilities in and around the state of Texas, enabling them to achieve their athletic goals in a stimulating, supportive and sociable environment. Mission Statement Mission Statement Triathlon Event Triathlon Event Successful Event Great Experience Increase Fans Help our sponsors Revenue for Austin Goals Goals Theme Theme Host City Host City Austin, TX 6th Street Food Trucks Museums State Capitol Castle hills Round Rock outlets (15 min away) Attractions Attractions Fox Website Ads Commercials Triathlon.org Flyers Posters Newsletters Print Media Media Market Media Market Host Venue Host Venue https://www.youtube.com/watch?time_continue=35&v=Q4NVgqZcij4 Lady Bird Lake Streets of downtown Austin Venue Amentities Venue Amentities First responders Porta potties Water Stations Bike Mechanic Support Stations Souvenior Area VIP Reception Area VIP Hosting Area Amentites Amentites Accomd. Accommodations SuperShuttle- 50 shuttles Austin Charter Services- 15 Double Deckers Elegant Limousine & Charter- 5 Limos Transportation Transportation Omni Austin Hotel -$192 San Jacinto Blvd Austin TX Total number of rooms - 392 Meeting rooms- 10 Hair salon Hilton Austin-$99 E 4th St Austin TX Total number of rooms - 801 Conference space size (feet) - 60000 Free WiFi Sauna etc. Hotels Hotels Airport to Hilton Austin= 16 mins Airpost to Omni Austin 17 mins Hilton Austin to Venue= 9 mins Omni Austin to Venue= 10 mins Registration to Venue= 9 mins Registration to Omni Austin= 7 mins Registration Hilton= 7 mins Commute Commute Transportation Schedule Transportation Schedule Two Days Before Event: 5am-3pm: Airport Pickup Hilton Austin Omni Austin 1-7pm: Charters to training facility Shuttles rotating every hour Friday Friday Day Before Event 10-6pm: Charter Bus from hotels Packet Pickup 10:30-6pm: Charter Bus from registration Bike Checkin 11-6pm: Charter Bus Athlete Meetings Saturday Saturday Day of Event: 4-5:30am: Transportation to Venue Charters to Venue 12: Bike Check-out/ Shuttle Pickup Shuttle pick up every 30 minutes 1pm: Transportation to Hotel Charters running every hour 3-11pm: Transportation to Airport Charters and Shuttles every hour Sunday Sunday Volunteers Volunteers volunteer@highfiveevents.com A volunteer T-shirt Complimentary food and beverage Complete community service hours Meet a new friend or business contact Create new interests or hobbies 1,200 How many are needed? How many are needed? Swim Course (on water) Swim Course (on shore) Bike Course (Direct Participants) Run Course (point the orange flag) Transition Area (Contains all bike racks) Timing (Timing chutes) Body Marking Refreshments Parking Aid-Stations Communications Packet Pick-Up & Registration How will they be used? How will they be used? Training from the professionals. CPR certification. Security What training will be required? What training will be required? Marketing Strategy Marketing Strategy Elite Traithlon Athletes Triathlon Fans Target Market Target Market Websites Emails Social Media Mail Triathlons locally Reaching Out Reaching Out Media releases Before, during, and after Publicizing the event Flyers Social media Word of mouth Local Business ITU website Marketing Strategy Marketing Strategy Sponsorships Sponsorships All these are products and things athletes use. Why? Why? Asking for donations Asking for exposure Increase our image Asking for a great partnership What is asked of our sponsors? What is asked of our sponsors? Increases Brand Awareness. Promotes a Positive Image. Allows Direct Customer and Market Interaction. Receive a Good Return on Investment. Benefits Benefits Proposed Budget: 9 million Budget Budget Prize Money- 90,000 Event Liabability- 3,000,000 Pasta Party- 5,000 Transportation- 2,000,000 Advertising - 1,000,000 Media Coverage-500,000 In Depth In Depth Event Title Sponsors Public Institutions Sponsorships Entry Fees Ticket Sales Food and Beverage Entry Fees Merchandise Sales Revenue Coming Back Revenue Coming Back Evaluation Evaluation Attendance Attendance Surveys Surveys