Small Business Report
Transcript: Service, Finance Manager, Administration I was not able to obtain any solid figures regarding the recent performance of the business, however the general trend of Audi Automotives as been positive growth of around 5%-10% per year for the last 6 years. The reasons for this growth are the following: 1. Investment in marketing 2. New innovating products 3. Consumer confidence 4. Affordable finance Recent major developments Significance of the location of the business Proposed plans Marketing is a huge factor when it comes to sales in this industry. That's why it is essential to try communicate to a specific, yet wide demographic in order to create an appeal to the product. Some advertising includes newspaper, car magazines and television advertisement. Audi television advertisements are more aimed at promoting brand instead of specific franchises like Audi Centre Melbourne however. Furthermore there is a lot of marketing that is aimed at increasing goodwill, such as consumer loyalty. These events include track days, golf and dinner functions. Although specific laws do no effect the business too much, particular taxes and regulations do. These include: 1. Import tax 2. Luxury car tax 3. Stamp duty 4. Car registration The reason behind this is because all of these taxes and regulations force the sales price of the car to increase, hence making the demand for the car less, as it is at a higher price point. Small Business Assignment Major goods produced Manager Finance Manager: Michael Sara Administration: Salena, Mikeala, Georgia, Josh Major Competitors Business Management Structure "Lifestyle. Passion. Drive." As the location of the business is on the corner of Swanston St, heavy traffic on a regular basis makes external appearance a main factor when it comes to advertising. This means that a lot of money goes into signage and easy in-out car access, as it is a crucial part in overall frontage appeal. Furthermore, as the business is located in the city, and hence the name, “Audi Melbourne”, the word “Melbourne” actually has some goodwill associated with it, as it seems to signify that this particular dealership is representing the biggest city in Victoria, and therefore may have higher standards. Impact of External Factors The performance trend of the business Thank you As everyone understands, buying a car is a big investment, and one that is generally meant to provide for years. And like anything that is around the price point of a new (or preowned) car, there are always better times to invest than others. Because of this, the economy plays a great deal on sales and turnover of cars sold. The economy depends on many factors such as the strength of the Australian Dollar, and other foreign markets such as America and China. That is why it is essential that the market is generally strong for the business to become stable. Furthermore on this point, there is a level of consumer confidence that comes with the market strength, and even personal opinions financially, that determine which time is a good time to buy. Regulations that influence the operation of the business Major owner(s) Bobby Zagame 501 Swanston St The sale and service of Audi automotive Sales Manager, Service Manager Over the last few years, there has been limited developments due to proposed plans estimated to be commenced February 2013. However, one recent development is the transfer of service and Audi “Approved Plus Pre-owned Vehicles” to be moved to West Melbourne Audi, an external location. Types of Advertising By James Zagame Customer Service, Event manager, Salesmen http://www.zag.com.au/brands/audi/ Manager: Bobby Zagame Sales Manager: David White Service Manager: Josh Scappello Customer Service: Mario Scerri, Rebecca Zagame Event Manager: Carly Greatbatch Salesmen: Joe Pinto, Frank Sanovsky, Jason Sanovsky, Claudio Giusti Service: Joe Delucci, "Cossy", Pierro, Bibliography Further development is estimated to take place in February next year. These new plans include the creation of a bigger and better service area for all Audi automotive, and a total of 6 floors, which will be able to house 100's of new Audi's and more offices. A Look Inside Audi Centre Melbourne As this business exists in a marketed that is relatively saturated, there are many competitors that compete on price and product. Some of these include: 1. Audi Penfold’s Doncaster 2. Mercedes Melbourne 3. BMW Melbourne 4.. Lexus Melbourne