Media Influence On Children PPT

Content Page Media Influence Vulnerability of Children Portrayal of Food Attraction of Children Attention Children Responses Negative impacts on Children Solution Conclusion Influence of the Media Exposure to food advertisement: Increase food consumption & hunger Audiences are most commonly exposed to food advertisements Yearly, audience view 1000s of TV advertisements Vulnerability of Children Towards Media Influence Children are most influenced Able to get their parents to purchase the advertised products Children are too naive to infer the underlying message in advertisements How Food is Portrayed in the Media Different mediums such as: TV-Commercials/ Radio/ Posters/ Magazines/ Bill-boards/ Online Ads The pictures used in advertising make the food look better than reality How Food is Portrayed in the Media How Food is Portrayed in the Media Advertisers make it seem as though their products is the best, by exaggerating the greatness of their products How Food is Portrayed in the Media Mixed signals in the portrayal of food in TV & Magazines Audience are exposure to images pertaining to junk food & thin models at the same time Thus, creating a state of confusion among these audiences How it Attracts Children's Attention Fast-food Kid's meal - Give toys as complements Popular movies incorporated into advertising campaigns Use of: - Cartoon characters on food product packaging - Colours - Language Responses of Children Towards these Advertising Gimmicks Appealing music coupled with any products from advertisements result in prominent sales effect Children pester their parents to buy the advertised food - E.g. Latest creations shown in advertisements Negative Impacts on Children Health Related Issues: Obesity - Asthma - Heart Disease - Diabetes - Hepatic Steatosis - Sleep Apnea Solutions Limit TV Watching < 2Hrs/day Provide parental guidance on advertising gimmicks Encourage children to participate in other fulfilling activities Set good examples when choosing food Conclusion Media is not entirely to blame for these negative impacts on children Parents also have the responsibility to supervise & educate their children Instill in them the notion of maintaining a healthy lifestyles THANK YOU!