The History and Evolution of STRATEGICPLAY™

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Paul Zickler

Piaget develops a theory
that explains how children
learn through play while 
constructing and testing
theories.

Papert, discovered that people
make sense of complex
information when they 
build artifacts that help them 
connect information in their 
mind from what they learn about 
the world. 
Researchers Victor and Roos noticed
the traditional strategic
planning processes were 
not really working.  They worked with LEGO® to test and research this new tool.
 LEGO® developed LEGO® SERIOUS PLAY™ 
in order to help organizations improve
productivity and employee engagment. 
The new division in LEGO® 
partnered with Global consultants, "license to use."
IT WORKS!!!!

The partners developed the market
and demonstrate value in many 
organizations.
Open source begins as LEGO® 
unlocks the closed tool box with 
no licensing agreement.

3D Thinking + Play = 
INNOVATION
New ideas are built upon 
the old tools and a better
method emerges.
www.strategicplayroom.com
created by a global network of
facilitators who collaborated to develop
business tools using innovative hands-on,
whole brain thinking techniques to improve business performance. Anyone with a creative and innovative outlook can become a member...
Constructivism
Constructionism

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