THE INTERNET
Murdoch, the media mogul
This is a change as dramatic as the shift from
the feudal to renaissance era, which saw the
birth of the printing press and mass media,
arguably leading to the end of aristocracy.
Distribution, production, consumption of content -> more accessible
Digital technology broken monopoly on production of content & journalism
New competitors: Media has competition like its never seen before
the great leveller
future of journalism
the future of print
the future of the net
The thing about predictions...
 "Computers in the future may weigh no more than 1.5 tons."   
 Popular Mechanics, forecasting the relentless march of science, 1949
"I think there is a world market for maybe five computers."     
Thomas Watson, chairman of IBM, 1943
"640K ought to be enough for anybody."    
Bill Gates, 1981 apocryphal
"There is no reason anyone would want a 
computer in their home." 
Ken Olson, president, chairman 
and founder of Digital Equipment Corp., 1977
Mobile: Entering
the mainstream
rise of individual 
& entrepreneur
Open source = unprecedented access to code & applications
Cheap to create business online & make own media
Teenager in basement same opp. as worker in big company
Some of it inconsequential, some are attracting big audiences
On twitter CNN competes with ashton Kutcher

From their own readers/viewers/users
THE PEOPLE
Non traditional 
media companies
Facebook
would be here!
Vodacom already a "big media" company
(and it's not really even trying)
National Arts Festival publishing via blog & website
Idea: "On the net all companies are media companies."
1google.com
2yahoo.com
3youtube.com
4facebook.com
5live.com
6msn.com
7wikipedia.org
8blogger.com
9baidu.com
10yahoo.co.jp
11myspace.com
12google.co.in
13qq.com
14google.de
15bing.com
16microsoft.com
17sina.com.cn
18rapidshare.com
19google.fr
20twitter.com
21wordpress.com
22google.co.uk
23google.cn
24craigslist.org
25ebay.com
26fc2.com
27google.com.br
28yandex.ru
29mail.ru
30flickr.com
31google.it
32vkontakte.ru
33amazon.com
34google.co.jp
35aol.com
36hi5.com
37google.es
38taobao.com
39doubleclick.com
40163.com
41bbc.co.uk
42photobucket.com
43imdb.com
44google.com.mx
45orkut.com.br
46go.com
47youporn.com
48ask.com
49bp.blogspot.com
50apple.com
51cnn.com
52pornhub.com
53sohu.com
54adobe.com
55conduit.com
56skyrock.com
57vmn.net
58google.ca
59odnoklassniki.ru
60livejasmin.com
61orkut.co.in
62imageshack.us
63youku.com
64google.com.tr
65uol.com.br
66redtube.com
67rakuten.co.jp
68ebay.de
69megaupload.com
70cnet.com
71adultfriendfinder.com
72dailymotion.com
73tube8.com
74ameblo.jp
75about.com
76google.co.id
77livedoor.com
78rediff.com
79megavideo.com
80google.com.au
81soso.com
82linkedin.com
83mediafire.com
84kaixin001.com
85google.ru
86globo.com
87espn.go.com
88mixi.jp
89ku6.com
90tagged.com
91friendster.com
92livejournal.com
93google.pl
944shared.com
95xvideos.com
96tudou.com
97clicksor.com
98wretch.cc
99goo.ne.jp
100google.com.sa

51 CNN
41 BBC
70 cnet
traditional 
media
South Africa web access
DESKTOP WEB: 5-million users
MOBILE WEB: 10+million users
Most online publishers expect their mobile sites
to surpass their traditional websites in near future
These effects will intensify as the web mainstreams
no disagreement that the net will be the primary medium
just debate over when
vary from country-to-country
vary from market-to-market (emerging vs developed)
So, now for some 
predictions...
that's the environment
Media is undergoing 
profound change
No longer exclusive domain of media companies
But being a blogger doesn't make you a journalist either
Bloggers are passionate experts first and journalists second
Unfiltered voices, grassroots voices: democracy
Everyone's a POTENTIAL reporter: transparency but also loss of privacy
Social media-traditional media partnerships
Journalists can't be everywhere at once
Iran, Iraq, Obama, Tsunami, Gaza
CNN: new Iran flare-up, mostly via camera pointed at YouTube & Twitter screens
Here in SA, two recent examples:
Fragmented media environment
Role of media expands: aggregators & facilitators
Capture "audience by all means"
Smaller, converged media challenge conglomerates
Differentiate as reliable, trustworthy info suppliers
the future of online publishing
Companies look to own devices
Give them out for free, subsidised by subcription
Cheaper than printing & distributing paper
Websites & newspapers effectively become "same thing"
Newspapers' salvation
E-paper, e-ink
No glare, 
Low power
Size of a book
Robust
Good print substitute
Internet access dirt cheap & always on
Unconnected digital device will be a strange thing
Most programmes web-based (Google OS)
Strides against digital divide via mobile phones
All media, voice calls internet-based
Newspapers don't die. They niche, become part of "offtime". A luxury, lifestyle item. Very expensive.
Challenge: managing info overload & pollution
People will complain about "digital fatigue“ & digital noise
Focus on developing filters & aggregators
“Switch-off" holidays regularly prescribed by your doctor
Rise of anti-digital movements urging “get back to basics”
Technology is shifting power away from the editors, 
the publishers, the establishment, the media elite. 
"
"
Mobile: GPS & magnetometer 
Everyone's a reporter
Information -> personalised and hyperlocal, more communal, participatory, and global 

News supported by web of contributions from consumers, for-profits, nonprofits, distribution partners, and other entities
SOURCE: FastCompany
4.5 million viewers from 
100 videos since 2007
Never has information been so free, fast and the cost barrier to entry so low... anyone with a laptop, a 3G card and a couple of tecchie friends ... can set up a blog and become a credible voice in the media. 

....one can become an influential commentator -- and you don't even have to be a journalist to do so.

...the top 20 blogs in South Africa... dominated by the one-arm bandits started and succeeding with minimal cost -- and not the big traditional media houses with their million-rand budgets and marketing muscle.
... a shift akin to that of the birth of mass media in renaissance era. It's that big.
"
"
Established news brands shift from top-down model of centralised distribution -> incubators for journalistic experiments

All this information comes from each of us, as well as from other trusted news and information sources. 

We can rate it, rant about it, forward it to friends and colleagues, add to it, and even edit it on the spot.
Blending computer programming 
& journalism: "hacker journalist"
"news applications editor"
If it worked for itunes why wouldn't it work for content? Steve Jobs persuaded music consumers to pay for songs and movies online.
www.matthewbuckland.com
www.twitter.com/matthewbuckland
matthewbuckland@gmail.com
thank you
Millions of eyes, with camera phones, SMS, 
Twitter.  No media company can replicate this.
Spotters and amplifiers, people who see the potential importance of a story and do a bit more research online and use their network to push the story out
Media & the trusted brands. Can be mainstream media or niche media. Highly trusted. Facts have to be checked, and that takes time, money, and training.

CREDIT: MASHABLE
CREDIT: FASTCOMPANY
The news
pyramid
credibility + time
Types of web
The web as we know it: browser-based
Virtual universe or Meta-verse
Augmented reality: internet is a data layer
and media
HUD glasses
reach
as a result of more competition -- big, trad media arguably not the major influencer in society it once was. other forces
Formalise natural networks into social and business networks
Paid content an issue once more as sites battle for revenue
An appropriate advertising model for the net
Mobile becomes the primary brand
Work out how to pay, filter & rate participants

You can`t 
wrap 
fish & chips 
in pixels
the future of media
a discussion about