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estrategia de segmentación de mercado

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by Urami Martinez on 30 January 2013

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Transcript of estrategia de segmentación de mercado

Estrategia de segmentación de mercado Marketing concentrado
Marketing diferencial
Contrasegmentación Aplicación de las estrategias
de la segmentación Marketing concentrado y
Marketing diferenciado Identificar sus segmentos
Elegir sus objetivos Adecuada para compañías financieramente poderosas
Establecidas
Competitivas frente a otras firmas Marketing
Diferenciado Se enfoca en un solo segmento
Pequeñas y nuevas Compañías Marketing
Concentrado Aplicación de las estrategias de segmentación Contrasegmentación Descubrir una necesidad
Aplicarla a los miembros
Recombinar en un solo segmento Gracias
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